Digital Marketing Manager

China Gate Restaurants; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

China Gate Restaurant Pvt. Ltd. in Mumbai is seeking an experienced Digital Marketing Manager to strengthen our digital presence, boost brand visibility, and drive reservations across our restaurant brands.

The role covers strategy, social media management, paid advertising (Meta & Google Ads), lead generation, content planning, SEO, analytics, and agency coordination, with a focus on measurable ROI and cross-brand collaboration.

Qualifications

• Minimum 8+ years of experience in digital marketing, preferably in hospitality, restaurants, F&B, hotels or lifestyle brands.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Proven expertise in performance marketing, social media strategy, SEO and campaign analytics.
• Experience handling multiple brands, outlets or business locations.
• Strong understanding of customer acquisition, local marketing and conversion optimisation.
• Experience managing agencies, influencers, creative teams and marketing budgets.
• Excellent communication, analytical, planning and leadership skills.
• Ability to demonstrate measurable results through previous campaigns and performance reports.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives across multiple restaurant brands.
• Oversee Instagram, Facebook, YouTube and other relevant platforms, ensuring consistent brand communication and audience engagement.
• Plan, execute and optimise paid campaigns through Meta Ads, Google Ads and other relevant digital advertising platforms.
• Drive reservations, event and banquet enquiries, party bookings, customer acquisition and repeat visits through digital campaigns.
• Develop monthly content calendars, promotional campaigns, festive offers, restaurant launches and brand-building initiatives.
• Monitor campaign performance, analyse KPIs, optimise advertising spend and improve ROAS.
• Oversee website performance, search engine optimisation, local SEO, Google Business Profiles and online discoverability of restaurant outlets.
• Coordinate with food influencers, content creators, photographers, videographers and external marketing agencies.
• Track reach, engagement, conversions, reservations, cost per lead and campaign ROI; prepare regular performance reports.
• Ensure consistent branding, messaging and digital communication across all restaurant concepts.
• Work closely with operations, design, business development and restaurant teams to execute marketing campaigns effectively.

Skills

Digital marketing

Performance marketing

Leadership

Strategy development

Analytics

Budget management

Tools

Meta Ads Manager

Google Ads

Job description

Company: China Gate Restaurant Pvt. Ltd.
Industry: Hospitality / Fine Dining Restaurants
Location: Mumbai
Experience: Minimum 8+ Years
Marketing

About China Gate Group

China Gate Group, established in 1993, is one of the leading restaurant groups in India, with a diverse portfolio of dining concepts. We are looking for an experienced and result-oriented Digital Marketing Manager to strengthen our digital presence, enhance brand visibility, drive customer engagement and increase footfall and revenue across our restaurant brands.

Key Responsibilities

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with business objectives across multiple restaurant brands.
• Social Media Management: Oversee Instagram, Facebook, YouTube and other relevant platforms, ensuring consistent brand communication and audience engagement.
• Paid Advertising: Plan, execute and optimise paid campaigns through Meta Ads, Google Ads and other relevant digital advertising platforms.
• Lead Generation & Customer Acquisition: Drive reservations, event and banquet enquiries, party bookings, customer acquisition and repeat visits through digital campaigns.
• Content & Campaign Planning: Develop monthly content calendars, promotional campaigns, festive offers, restaurant launches and brand-building initiatives.
• Performance Marketing: Monitor campaign performance, analyse KPIs, optimise advertising spend and improve return on ad spend (ROAS).
• Website & SEO: Oversee website performance, search engine optimisation, local SEO, Google Business Profiles and online discoverability of restaurant outlets.
• Influencer & Agency Management: Coordinate with food influencers, content creators, photographers, videographers and external marketing agencies.
• Analytics & Reporting: Track reach, engagement, conversions, reservations, cost per lead and campaign ROI; prepare regular performance reports.
• Brand Consistency: Ensure consistent branding, messaging and digital communication across all restaurant concepts.
• Team Coordination: Work closely with operations, design, business development and restaurant teams to execute marketing campaigns effectively.

Required Skills & Qualifications

• Minimum 8+ years of experience in digital marketing, preferably in hospitality, restaurants, F&B, hotels or lifestyle brands.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Proven expertise in performance marketing, social media strategy, SEO and campaign analytics.
• Experience handling multiple brands, outlets or business locations.
• Strong understanding of customer acquisition, local marketing and conversion optimisation.
• Experience managing agencies, influencers, creative teams and marketing budgets.
• Excellent communication, analytical, planning and leadership skills.
• Ability to demonstrate measurable results through previous campaigns and performance reports.

Preferred Candidate Profile

• Candidates with proven experience in restaurant chains, premium dining, hospitality or food and beverage brands will be preferred.
• Should be strategic, creative, analytical and commercially focused.
• Must be capable of independently managing digital marketing activities and delivering measurable business outcomes.