Marketing Associate

Grow Your Staff; India; Remote; INR 270,000 - 330,000; Full time

Job summary

A staffing and recruiting company is seeking a Marketing/Business Development Associate for a full-time remote role. The candidate will manage marketing outreach campaigns, create engaging content, and collaborate with the Outreach team to drive business growth. An ideal candidate holds a Bachelor's degree and has strong communication skills, with at least 6 months of outreach experience preferred. This position promotes a proactive learning environment with opportunities for growth.

Qualifications

• Candidates should have strong communication skills and proficiency in English.
• Experience with cold outreach and lead generation is a plus.
• Proficiency with LinkedIn and Twitter for outreach is preferred.

Responsibilities

• Manage impactful marketing outreach campaigns to gain new clients.
• Create engaging cold email content and social media messages.
• Collaborate with the Outreach team to improve marketing strategies.
• Implement A/B tests to enhance engagement metrics.
• Evaluate outreach effectiveness and prepare weekly reports.

Skills

Excellent communication skills

Proficiency in English

Experience in cold calling

Familiarity with LinkedIn and Twitter

Proactive attitude

Education

Bachelor's degree in any discipline

Job description

Grow Your Staff is looking for a Marketing/ or business development associate. This is a full-time remote position.

Experience required: 0-2 years of experience

Location: Remote

Time: 1:00 pm- 10:00 pm

CTC: 3 LPA

About

Grow Your Staff was founded in 2017. We help companies build talented offshore teams in India. Currently, we have 150+ employees working with us. We specialize in hiring talents from multiple industries and cater to clients from 18 different industries.

Role Overview

As a Marketing Associate focusing on Outreach and Inbound Lead Generation, you will be a key player in expanding our client base and driving business growth. Your primary responsibility will involve reaching out to potential B2B clients, nurturing relationships, and generating qualified leads through strategic inbound marketing efforts.

Responsibilities

• Take charge of impactful marketing outreach campaigns across platforms like email, LinkedIn, and Twitter to acquire new clients
• Create compelling cold email content, Tweets, and LinkedIn messages
• Contribute to business growth by recognizing potential clients, carrying out data research, and ensuring effective follow-up
• Work in close collaboration with the Outreach team to enhance your understanding of the industry
• Devise and implement A/B tests with a focus on improving subject lines, email content, segmentation, and audience engagement
• Drive enhancements in open rates, click-through rates, and other important metrics through the successful execution of A/B tests
• Evaluate the effectiveness of outreach efforts and generate weekly reports to guide informed decision-making

Qualifications

• Hold a Bachelor's degree in any discipline
• Demonstrate excellent communication skills and a high level of proficiency in English
• Show familiarity with writing effective cold call scripts and email/Sales pitches
• Exhibit expertise in utilizing LinkedIn and Twitter platforms
• Display a proactive attitude towards learning diverse tools for lead generation through cold calling and email marketing
• Preferably, possess 6 months to 1 year of outreach experience, with a focus on cold calling and lead generation, although newcomers with proven abilities are encouraged to apply

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Staffing and Recruiting

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