Email Marketing Strategist & Specialist

Upbott Consulting, Inc

India

On-site

INR 2,626,970 - 5,253,940

Full time

14 days+

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Job summary

A prominent consulting firm is seeking an Email Marketing Strategist & Specialist who excels in revenue generation through email campaigns. This role focuses on strategic planning, lifecycle marketing, and driving engagement through compelling email content. Ideal candidates will possess significant eCommerce experience and a proven track record of doubling email revenue. If you thrive in a fast-paced environment and are passionate about optimizing customer interactions, this is the perfect opportunity.

Qualifications

3+ years in email marketing focused on revenue.
Proven track record in increasing email-driven sales.
Experience in eCommerce industry.

Responsibilities

Own email marketing strategy from planning to performance tracking.
Develop and execute email campaigns to maximize ROI.
Monitor KPIs and provide actionable insights.

Skills

Email marketing

Customer segmentation

Lifecycle marketing

Campaign optimization

Data analysis

Tools

Klaviyo

Mailchimp

HubSpot

Job description

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We are seeking a results-driven Email Marketing Strategist & Specialist with a proven ability to double email revenue through both strategic planning and hands-on execution. This is a high-impact role for someone who thrives in a performance-driven eCommerce environment and is passionate about customer lifecycle marketing, segmentation, and campaign optimization.

Key Responsibilities:

Own the entire email marketing channel strategy—from planning and execution to performance tracking and revenue growth.
Develop and execute compelling promotional, transactional, and lifecycle email campaigns that drive engagement and maximize ROI.
Identify revenue growth opportunities and lead initiatives aimed at doubling email channel revenue.
Build, test, and optimize automated email flows, drip campaigns, and behavior-based triggers.
Design and implement segmentation strategies to deliver personalized messaging at scale.
Collaborate cross-functionally with design, content, and product teams to create high-converting emails and nurture sequences.
Conduct A/B tests to optimize subject lines, creatives, CTAs, send times, and segmentation.
Monitor KPIs (open rates, CTR, conversion rates, revenue per email, etc.) and deliver actionable insights.
Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.) and maintain best practices for deliverability.
Stay current with trends, tools, and innovations in email marketing, CRM, and automation platforms.

Required Qualifications:

Minimum 3+ years of experience in email marketing with a focus on revenue growth and performance.
Proven track record of significantly increasing revenue from email campaigns—ideally doubling email-driven sales.
Mandatory experience in the eCommerce industry—understanding customer journeys, promotional cycles, and retention strategies.
Strong grasp of email marketing strategy, customer segmentation, and lifecycle marketing.
Experience with marketing automation platforms (e.g., Klaviyo, Mailchimp, HubSpot, etc.).
Proficient in analyzing email performance metrics and turning data into insights.
Bonus: Proficiency in HTML/CSS for email customization.

About Company

Upbott Consulting Private Limited, is a new age boutique ecommerce technology and marketing consulting company, catering to B2B and B2C e-Commerce businesses in the US and UK. Incepted in 201

7, we have experienced rapid growth and forayed into strategic marketing consulting in the last 7 years.

We are a group of seasoned e-commerce professionals with 15 years of experience. Home to an excellent team of young, dynamic & passionate professionals who love solving complex e-Commerce and new age challenges; and take pride in exceeding customer expectations every time by providing high quality and long term success.

If you have the zeal and potential to work with us, we look forward to working with you!!!! Drop us a line with your resume at varsha@upbott.com

Seniority level