Email MarketingAssociate/Executive

GrowthJockey; Gurugram District; On-site; INR 350,000 - 700,000; Full time

Job summary

A leading company in the technology and media sector is hiring an Email Marketing Specialist in Gurugram. The successful candidate will oversee email campaigns, utilizing their skills in marketing automation, content creation, and analytics to engage and grow the customer base effectively. This entry-level role offers the chance to work with a dynamic team, focusing on optimizing email strategies for higher performance and customer engagement.

Qualifications

• 1-2 years of experience required.
• Knowledge of lead generation, lead nurturing, and Google analytics.
• Hands-on experience with email marketing tools.

Responsibilities

• Conduct market research and content creation for campaigns.
• Execute email/SMS campaigns and manage marketing calendar.
• Analyze campaign performance and suggest improvements.

Skills

Email Marketing

Campaign Marketing

Communication Skills

Marketing Automation

Web Analytics

Template Creation

Content Creation

Education

Bachelor Degree in related field

Tools

Constant Contact

Mailchimp

Job description

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Job Description

We are hiring an Email Marketing Specialist, who will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Job Description

We are hiring an Email Marketing Specialist, who will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Job Roles And Key Deliverables

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
• Use customer data such as web-behavior to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
• Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
• Requirements
• Proven experience managing an email marketing program.
• Hands-on experience in marketing automation platforms.
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
• Experience building an email marketing campaign from scratch.
• Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
• Experience using SQL and similar queries to analyze data.
• Proficient in data analytics to determine important data and be able to suggest improvements.
• Knowledge of SEO/SEM.
• Excellent written communication skills.
• Strong project management skills and exceptional attention to detail
  
  

Qualification & Experience

• Bachelor Degree in related field
• 1-2 years of experience required
• Knowledge of lead generation, lead nurturing, drip campaigns, design tools, content management systems (CMS), and Google analytics
• Hands-on experience with Constant Contact/Mailchimp (or other email marketing or marketing automation tool)
• Impeccable copywriting and communication skills
• HTML/CSS knowledge preferred
• Strong analytical skills to infer meaning from campaign metrics
  
  

Key Skills

• Email Marketing,Campaign Marketing,Communication Skills,Marketing Automation,Strategic,Web Analytics,Testing,Template Creation,Content Creation,etc.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

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