Marketing Associate

Virohan; Gurugram District; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing company located in Gurugram seeks a content marketer to manage and publish engaging content across social media platforms like Instagram, LinkedIn, and YouTube. The ideal candidate should have 0-3 years of experience in marketing or content roles and possess strong content creation and copywriting skills. A Bachelor’s degree in relevant fields is preferred. This role involves collaboration with designers and tracking content performance while staying updated with social media trends.

Qualifications

• 0–3 years of experience in marketing, content, or social media roles.
• Strong content creation and copywriting skills.
• Good understanding of platform-specific formats (Reels, carousels, ads, etc.).

Responsibilities

• Manage and publish content across social media platforms.
• Create engaging content ideas for performance ads and brand campaigns.
• Collaborate with designers and video editors to bring content to life.

Skills

Content creation

Copywriting

Understanding of marketing metrics

Creativity

Familiarity with social media formats

Education

Bachelor’s degree in English, Marketing, Mass Communication, or related fields

Job description

Roles and Responsibilities

• Manage and publish content across social media platforms such as Instagram, LinkedIn, and YouTube
• Create engaging content ideas for social media, performance ads, and brand campaigns
• Write clear and compelling copy for posts, advertisements, website, and marketing collateral
• Execute Whatsapp drip campaigns to drive engagement and conversions
• Collaborate with designers, video editors, and external agencies to bring content to life
• Support end-to-end execution of brand and marketing campaigns
• Ensure consistency in brand voice, tone, and messaging across all channels
• Coordinate with internal teams for content requirements and alignment
• Track content performance and optimize based on insights and data
• Stay updated with social media trends, formats, and best practices.

The Successful Applicant

• 0–3 years of experience in marketing, content, or social media roles
• Strong content creation and copywriting skills
• Good understanding of platform-specific formats (Reels, carousels, ads, etc.)
• Creative mindset with the ability to execute ideas quickly
• Basic understanding of marketing metrics such as CTR, engagement, and conversions
• Familiarity with AI tools for content creation is a plus
• Bachelor’s degree in English, Marketing, Mass Communication, or related fields (Preferred)