Marketing Assistant

OUP; Sector 10; On-site; INR 400,000 - 600,000; Full time

Job summary

OUP in India is seeking a Marketing Administration role to support boosted journals marketing campaigns. You will handle routine tasks, maintain data and assets, and assist the Marketing Manager to ensure campaigns are delivered on time and with quality.

The role covers content marketing, social media, digital advertising, web pages, copy writing, and event support, with collaboration across Marketing Shared Services and Operations.

Qualifications

• Ability to execute marketing plans and demonstrate digital marketing proficiency.
• Effective communication skills.
• Ability to work collaboratively with stakeholders in diverse locations and functions.
• Manage time effectively and prioritize according to team goals.
• Marketing experience in a scholarly publishing environment.
• Ability to think strategically about marketing channels and messages.

Responsibilities

• Implement marketing activity supporting the boostedjournalsmarketing service designed to drive journal brand awareness and submissions growth.
• Execute content marketing, social media, digital advertising, web page creation and maintenance, copy writing, and event management.
• Work with Marketing Shared Services and Operations to execute campaigns accurately and on time.
• Support internal and external communications.
• Develop understanding of academic journals, open access, researcher needs, and scholarly publishing.
• Align audience, message and channel to deliver effective campaigns.
• Maintain playbooks, best practice guides and marketing tools.
• Collaborate with marketing colleagues and identify continuous improvement opportunities.
• Track campaign success and provide reporting support.

Skills

Digital marketing

Content marketing

Social media management

Copy writing

Communication skills

Time management

Tools

Google Analytics

SEO tools

CMS

Job description

Department: Academic India – Marketing (IBHO)

About the Role

Introduction – the ‘why’

This role supports the smooth delivery of boostedjournalsmarketing activity by completing routine tasks and providing administrative and operational support to the team. Working under the direction of the Marketing Manager, the role helps ensure campaigns are delivered accurately and on time, maintains essential marketing data and assets, and contributes to the consistency and quality of our boosted journals marketing service.

Opportunity – the ‘what’

In this role, you will:

• Implement marketing activity supporting the boostedjournalsmarketing service designed to drive journal brand awareness and submissions growth.
• Execute content marketing, social media, digital advertising, web page creation and maintenance, copy writing, and event management.
• Work with Marketing Shared Services and Operations to execute campaigns accurately and on time.
• Support internal and external communications.
• Develop understanding of academic journals, open access, researcher needs, and scholarly publishing.
• Align audience, message and channel to deliver effective campaigns.
• Maintain playbooks, best practice guides and marketing tools.
• Collaborate with marketing colleagues and identify continuous improvement opportunities.
• Track campaign success and provide reporting support.

Impact of the role:

• Contributes to successful delivery of boostedjournalsmarketing campaigns and submission growth.
• Supports team goals through campaign performance, reporting and stakeholder engagement.

About You

Essential Criteria

• Ability to execute marketing plans and demonstrate digital marketing proficiency.
• Effective communication skills.
• Ability to work collaboratively with stakeholders in diverse locations and functions.
• Manage time effectively and prioritize according to team goals.

Desirable Criteria

• Marketing experience in a scholarly publishing environment.
• Ability to think strategically about marketing channels and messages.

Behaviours

• Strategic Thinking
• Creative Problem-Solving
• Data-Driven Decision Making
• Stakeholder Management
• Collaboration
• Adaptability
• Customer Centricity
• Marketing Technology Proficiency

Queries

• Please contact [e-mail] with any queries relating to this role.
• Dependent on skills and experience

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.