Marketing and Product Manager

TAC Security; India; On-site; INR 1,600,000 - 2,400,000; Full time

Job summary

TAC Security is seeking a strategic Product Marketing Manager to sharpen the positioning and market presence of its cybersecurity solutions for enterprise customers. You will own GTM strategies, messaging, collateral, and cross-functional alignment with Product, Sales, Marketing and Leadership teams.

Responsibilities include market research, campaign planning, customer personas, and enabling the sales force with compelling content and competitive intelligence to drive revenue growth.

Qualifications

• 4–8 years of experience in Product Marketing / B2B Marketing / SaaS Marketing.
• Strong understanding of B2B buyer journeys and enterprise sales cycles.
• Experience in GTM strategy, product launches, positioning, and competitive analysis.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute product marketing strategies aligned with business and revenue objectives.
• Own product positioning, messaging, value proposition, and differentiation across target markets.
• Conduct market research, competitor analysis, and customer research to identify opportunities and market trends.
• Create and maintain product marketing collateral, including brochures, presentations, product decks, one-pagers, case studies, blogs, and sales enablement materials.
• Work closely with Product, Sales, Marketing, and Leadership teams to ensure consistent product communication.
• Develop Go-to-Market (GTM) strategies for new product launches, features, and enhancements.
• Plan and execute product launches and campaigns across digital, social, email, events, webinars, and other relevant channels.
• Translate complex product/technical features into clear, customer-focused messaging.
• Enable the sales team with pitch decks, battle cards, FAQs, competitive intelligence, and product messaging.
• Develop customer personas, ICPs, buyer journeys, and segment-specific messaging.
• Collaborate with the content and creative teams to develop high-quality product-focused content.
• Track product marketing performance through leads, pipeline contribution, engagement, conversions, and revenue impact.

Skills

Product Marketing

B2B Marketing

SaaS Marketing

Cybersecurity

Tools

CRM

Marketing Automation

Analytics Tools

Content Tools

Job description

Product Marketing Manager Job Description

Company: TAC Security

Job Description

TAC Security is looking for a strategic and results-driven Product Marketing Manager to strengthen the positioning and market presence of its cybersecurity solutions. The ideal candidate will have experience in B2B technology marketing, product positioning, go-to-market (GTM) strategy, and translating complex cybersecurity solutions into compelling business value for enterprise customers.

Key Responsibilities:

• Develop and execute product marketing strategies aligned with business and revenue objectives.
• Own product positioning, messaging, value proposition, and differentiation across target markets.
• Conduct market research, competitor analysis, and customer research to identify opportunities and market trends.
• Create and maintain product marketing collateral, including brochures, presentations, product decks, one-pagers, case studies, blogs, and sales enablement materials.
• Work closely with Product, Sales, Marketing, and Leadership teams to ensure consistent product communication.
• Develop Go-to-Market (GTM) strategies for new product launches, features, and enhancements.
• Plan and execute product launches and campaigns across digital, social, email, events, webinars, and other relevant channels.
• Translate complex product/technical features into clear, customer-focused messaging.
• Enable the sales team with pitch decks, battle cards, FAQs, competitive intelligence, and product messaging.
• Develop customer personas, ICPs, buyer journeys, and segment-specific messaging.
• Collaborate with the content and creative teams to develop high-quality product-focused content.
• Track product marketing performance through leads, pipeline contribution, engagement, conversions, and revenue impact.
• Gather customer and sales feedback and use insights to improve product positioning and marketing strategy.
• Support analyst relations, industry reports, awards, PR, events, and thought leadership initiatives where required.
• Monitor competitor products, pricing, positioning, campaigns, and market movements.
• Ensure product messaging remains consistent across website, sales materials, social media, campaigns, and other touchpoints.

Required Skills & Experience

• 4–8 years of experience in Product Marketing / B2B Marketing / SaaS Marketing, preferably in Cybersecurity or Technology.
• Strong understanding of B2B buyer journeys and enterprise sales cycles.
• Experience in GTM strategy, product launches, positioning, and competitive analysis.
• Excellent written and verbal communication skills.
• Ability to simplify complex technical concepts into compelling business messaging.
• Strong analytical, strategic, and project-management skills.
• Experience working cross-functionally with Product, Sales, Content, Design, and Leadership teams.
• Hands-on experience with CRM, marketing automation, analytics, and content tools is preferred.
• Strong understanding of digital marketing, SEO, content marketing, and demand generation is an advantage.
• Experience in cybersecurity, SaaS, or enterprise technology will be highly preferred.