Marketing and Brand Manager

Caco and Co.; Jalandhar; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CACO & CO. is a new-age luxury chocolate brand in Jalandhar seeking a Brand Lead to own brand, content and marketing. Reports to the Founder with a direct line, requiring a minimum of 5 years in premium food, FMCG, D2C or lifestyle. Base: Jalandhar; on-site, full-time. Pay: ₹12–18 lakh per year, plus an annual bonus.

You will define the look and voice, build the annual marketing plan, and drive launches, experiences and collaborations to make the brand a talking point.

Qualifications

• Minimum 5 years in brand or marketing roles.
• Has worked at or with top marketing or ad agencies.
• MBA in marketing, or a mass-comm degree.
• Launches and campaigns with real results.
• Fluent in social, content and paid media.
• Hands‑on with Canva and AI tools: ChatGPT, Midjourney, Firefly.
• Has led agencies, creators and budgets.
• Writes well. Tells stories even better.

Responsibilities

• Define the brand's look, voice and attitude across touchpoints.
• Build the annual marketing plan and budget, and spend it wisely.
• Identify upcoming trends in food, culture and social, and lead with it.
• Turn product launches into standout drops and main events.
• Manage content engines: reels, stories, shoots, premium and on-brand.
• Develop a creator network that drives engagement and ROI.
• Own Meta and Google ads with measurable results.
• Land collaborations with brands, artists and venues.
• Oversee packaging, design partnerships and gifting campaigns.
• Track reach, CAC and ROI; iterate on what wins.

Skills

Brand marketing

Content marketing

Paid media

Social media

Budget leadership

Agency leadership

Education

MBA in marketing

Mass communication degree

Tools

Canva

ChatGPT

Midjourney

Firefly

Job description

ABOUT US

CACO & CO. is a new-age, offline-retail luxury chocolate brand from the Lovely Group, the parent company behind Lovely Professional University, Lovely Autos, Lovely Sweets and Lovely Bake Studio. Backed by the Group's strength and built with a fresh, modern outlook, CACO & CO. becomes the ultimate destination that brings together artisanal chocolates, a signature chocolate beverage bar, specialty coffee, a 100% eggless patisserie and curated luxury gifting under one roof, crafted for indulging, celebrating and gifting.

ROLE OVERVIEW

• Role: Brand lead; owns brand, content and marketing
• Reports to: Founder (direct line, no layers)
• Experience: Minimum 5 years in premium food, FMCG, D2C or lifestyle
• Base: Jalandhar; on-site, full-time
• Pay: ₹12–18 lakh a year (₹1.0–1.5 lakh a month fixed, based on experience), plus an annual performance bonus. Real budgets and real creative freedom included.

YOUR MISSION

Own the vibe. You decide how CACO & CO. looks, sounds and feels on every feed, box, wall, event and conversation. You take a brand that is brand new and make it the one everyone is talking about, then prove it in the numbers. Fresh ideas are not a bonus here. They are the job.

YOUR VIBE: FRESH IDEAS ONLY

• Trend-spotter: you know what is next before it trends.
• Idea machine: fresh concepts every week. No recycled playbooks.
• Design eye: premium aesthetics, right down to the sticker.
• Results-driven: creativity that shows up in the numbers.

ROLES & RESPONSIBILITIES

Brand and vibe

• Define the brand's look, voice and attitude, and keep it razor-sharp across every touchpoint.
• Build the annual marketing plan and budget, and spend it like it is your own.
• Spot what is next in food, culture and social, and bring it in before anyone else.

Drops and launches

• Turn every product launch into a drop people wait for.
• Run every big moment like the main event: Valentine's Day, Mother's Day, Friendship Day, Raksha Bandhan, Halloween, Diwali, Christmas and New Year.
• Team up with the Executive Chef on product stories, names, tastings and launch nights.

Content and social

• Run the content engine: reels, stories and shoots, all premium and on-brand.
• Build a creator network that actually moves people.
• Own Meta and Google ads, with numbers that add up.

Experiences and collabs

• Create real‑world moments worth posting: tastings, workshops and pop‑ups.
• Land collabs with brands, artists, cafés and creators.
• Make festive and corporate gifting the coolest thing on every desk.

Design, packaging and partners

• Brief and lead designers, photographers and agencies, and push the work past "good enough".
• Make sure every box, bag and shelf looks like CACO & CO. and nobody else.

Community, PR and numbers

• Build a community, not just followers.
• Land the right press, podcasts and pages.
• Track reach, engagement, CAC and ROI, and double down on what wins.

CANDIDATE PROFILE

Must-haves

• Minimum 5 years in brand or marketing roles.
• Has worked at or with top marketing or ad agencies.
• MBA in marketing, or a mass-comm degree.
• Launches and campaigns with real results.
• Fluent in social, content and paid media.
• Hands‑on with Canva and AI tools: ChatGPT, Midjourney, Firefly.
• Has led agencies, creators and budgets.
• Writes well. Tells stories even better.

Bonus points

• An MBA from MICA or an IIM is preferred.
• Food, coffee or luxury brand experience.
• Has launched a brand from zero.
• Pop-ups and events are your playground.
• Hindi and Punjabi for regional campaigns.