Brand Manager

Zodiac HR Consultants; Ahmedabad District; In loco; INR 2.500.000 - 4.000.000; Tempo pieno

Descrizione del lavoro

Zodiac HR Consultants seeks a brand marketing leader with top-tier MBA, 4+ years in luxury/lifestyle or D2C brands. You will handle content strategy, PR/influencer relations, experiential activations, and retail marketing, shaping a premium brand narrative across channels.

You will collaborate with leadership, agencies and cross-functional teams to deliver campaigns, events and data-driven insights, while maintaining a design-forward sensibility.

Competenze

• MBA/PGDM from a top B-school, with preference for top-tier institutes.
• 4+ years of brand marketing experience in luxury, lifestyle, interiors or D2C brands.
• Strong understanding of Instagram, YouTube, Facebook and video-first content.
• A genuine feel for premium design and art/craft with luxury sensibility.
• Comfort switching between content craft and strategic analytics.
• Strong stakeholder management across agencies, retail teams and leadership.
• Builder's mindset with ownership and ambiguity.

Mansioni

• Plan and execute brand content and performance marketing across web, social, blogs, email/CRM, and retail channels.
• Build and manage relationships with PR agencies, media, influencers and celebrity talent.
• Create activations and events to build brand experiences online and offline.
• Drive in-store visual merchandising and retail activations to generate footfall.
• Commission market research and synthesize consumer insights to guide marketing strategy.
• Collaborate with retail on merchandising, promotions and performance analytics.

Conoscenze

Brand marketing

Luxury brand

Content strategy

Instagram/YouTube

Stakeholder management

Storytelling

Formazione

MBA/PGDM from a top B-school

Descrizione del lavoro

Role & responsibilities

Why This Role, Why Now

For someone from a top B-school with sights set on brand leadership or a dream of building

something of their own one day — this role is a compressed masterclass:

• Full-funnel ownership, from content and PR to retail and performance — the kind of breadth most careers don't offer until a decade in;
• A seat at the table, working closely with leadership on decisions that actually shape the brand, not just execute someone else's plan;
• The discipline of luxury brand-building — restraint, taste, storytelling — learned first‑hand, on a brand investing to create a world class Brand;
• A best‑in‑class agency ecosystem as your extended team across Creative/Content, PR/Influencers, Events, etc, so your energy goes into judgment and craft, not just hustle;
• A stable platform to take real risks on — the rare setting where you can move fast and think long‑term at the same time

If you're the kind of person who reads business biographies of founders and thinks *I want to build something like that someday, this role is designed to get you closer.

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What We're Looking For

• MBA/PGDM from a top B-school, with a preference for full time degree from MICA(PGP-C/Content); IIMs, ISB and other top‑tier institutes will also be welcome.
• 4+ years of experience in brand marketing, experience with top luxury, lifestyle, interiors or D2C brands or have handled similar Brands/Accounts in top creative or Digital agencies.
• Strong understanding of Instagram, YouTube, Fb and static+video-first content (reels/shorts) – from concept to publishing.
• A genuine feel for luxury and design sensibility — an instinct for what looks and feels premium versus merely "marketed" and a keen interest in Art n Craft will be good to have.
• Comfort moving between evaluating content craft and strategic, analytical thinking — hands on on shaping a script, video to reading a performance dashboard.
• Strong stakeholder management — you'll coordinate across agencies, retail teams and leadership at the same time.
• A builder's mindset: energised by ownership and ambiguity, motivated by building something rather than maintaining it.

What You'll Own

1. Brand, Organic storytelling & Performance Content — Planning and Execution

   Own the creation of brand content and performance marketing content across web, social media, blogs, email/CRM, and Retail/offline channels (in‑store collateral, print, brochures and more) — working hands‑on with creative and content agencies to shape output, not just approve it. You'll be equally comfortable steering a brand film and briefing a performance creative for a paid campaign.

2. PR & Influencer Marketing (Including Celebrity Engagements)

   Build and manage relationships with PR agencies, media, influencers and celebrity talent — earning the visibility, tone and associations befitting a luxury brand, not just reach for its own sake.

3. Community creation, Offline & Online Activations (Experiential marketing) & events

   Bring the Brand experience live through Activations, create and manage loyal communities.

   Conceptualise and execute activations through the agencies.

   Plan and deliver brand events, from launches to design‑community engagements, that reinforce where the brand sits in people's minds.

4. Retail Marketing

   Bring the brand experience into physical space — visual merchandising, in‑store communication, launch experiences, in‑store & catchment activations which helps to generate walk‑ins & conversions.

5. Market Research, Consumer Insights Mapping & Data Analytics

   Commission and synthesise research to build a living understanding of the luxury home consumer — their aspirations, their alternatives, and what genuinely earns their loyalty. Understand the product/procing architecture & competition to execute winning Marketing strategies.

6. Sales Support for Retail

   Partner with the retail team on merchandising inputs, promotions and activation calendars, so marketing and retail move as one.

   Performance Analysis : Track and interpret marketing performance across every channel, turning campaigns, content and spend into clear insight on what's working.

The Kind of Place This Is

• A respectful, people‑first culture — this organisation is known for how it treats its people, not just what it asks of them
• Good HR practices — the kind that show up in how decisions get made, not just in a handbook
• A learning environment, by design — you'll be trusted with real responsibility early, with the mentorship to grow into it rather than sink under it
• Groomed, not just employed — leadership here is invested in developing future leaders and entrepreneurs, not simply filling a seat on an org chart

What You'll Gain

• A rare breadth of ownership this early in a career, across the full brand and marketing mix.
• Proximity & learning opportunities from a leadership who have rich credentials in building top Brands and the decisions that shape a brand's future.
• The stability of a large, established organisation with the speed and freedom of a start‑up.
• A track record, network and body of work in luxury brand‑building that few peers your age will have.
• A culture built to groom you into the leader — or founder — you're working towards becoming.