Marketing Analyst

Gnani Innovations Private Limited.; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Gnani.ai is seeking a creative and data-driven Marketing Analyst to join our growing marketing team in India. You will work on B2C campaigns, content ideas, customer research, and growth initiatives, collaborating with content, design, performance marketing, product, and growth teams.

You should have a solid grasp of marketing analytics, digital channels, and campaign metrics, with hands-on exposure to market research and data-informed decision making.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, Economics or related field.
• 2+ years of experience in a similar domain.
• Strong interest in B2C marketing, digital marketing, growth, and consumer behaviour.
• Proficiency with marketing funnels, campaign metrics, and analytics tools.

Responsibilities

• Support the execution of B2C marketing campaigns across social media, digital, content, and other channels.
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights.
• Assist in developing content ideas, social media campaigns, marketing copies, and campaign assets.
• Track and analyze campaign performance and customer engagement metrics.
• Maintain reports, dashboards, and campaign trackers.
• Assist with A/B testing, customer research, surveys, and marketing experiments.
• Monitor social media, competitor activities, industry trends, and emerging marketing opportunities.
• Collaborate with content, design, performance marketing, product, and growth teams on marketing initiatives.
• Identify new customer segments, acquisition channels, and growth opportunities.

Skills

Marketing Analytics

Market Research

Digital Marketing

Data Analysis

Excel/Sheets

Communication Skills

Education

Bachelor's/Master's in Marketing/Business

Tools

Google Analytics

Google Ads

Canva

Meta Ads

Job description

We are looking for a creative, curious, and data-driven Marketing Analyst to join our growing marketing team. At Gnani.ai, you'll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. The ideal candidate will have a strong interest in B2C marketing, digital campaigns, content, customer research, and growth marketing. This role offers hands-on exposure to marketing campaigns, market research, customer behaviour, content creation, and data-driven decision-making.

Key Responsibilities

• Support the execution of B2C marketing campaigns across social media, digital, content, and other marketing channels
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights
• Assist in developing content ideas, social media campaigns, marketing copies, and campaign assets
• Track and analyze campaign performance and customer engagement metrics
• Maintain reports, dashboards, and campaign trackers
• Assist with A/B testing, customer research, surveys, and marketing experiments
• Monitor social media, competitor activities, industry trends, and emerging marketing opportunities
• Work closely with content, design, performance marketing, product, and growth teams on marketing initiatives
• Support the team in identifying new customer segments, acquisition channels, and growth opportunities

We are looking for a creative, curious, and data-driven Marketing Analyst to join our growing marketing team. At Gnani.ai, you'll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. The ideal candidate will have a strong interest in B2C marketing, digital campaigns, content, customer research, and growth marketing. This role offers hands-on exposure to marketing campaigns, market research, customer behaviour, content creation, and data-driven decision-making.

Key Responsibilities

• Support the execution of B2C marketing campaigns across social media, digital, content, and other marketing channels
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights
• Assist in developing content ideas, social media campaigns, marketing copies, and campaign assets
• Track and analyze campaign performance and customer engagement metrics
• Maintain reports, dashboards, and campaign trackers
• Assist with A/B testing, customer research, surveys, and marketing experiments
• Monitor social media, competitor activities, industry trends, and emerging marketing opportunities
• Work closely with content, design, performance marketing, product, and growth teams on marketing initiatives
• Support the team in identifying new customer segments, acquisition channels, and growth opportunities

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, Economics, or a related field
• 2+ years of experience in a similar domain
• Strong interest in B2C marketing, digital marketing, growth, and consumer behaviour
• Basic understanding of social media, digital marketing, marketing funnels, and campaign metrics
• Good analytical and research skills with an ability to identify meaningful insights
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
• Strong written and verbal communication skills
• Creative mindset with the ability to generate new marketing ideas and content concepts
• Familiarity with platforms such as Google Analytics, Meta, Google Ads, Canva, or similar tools is an advantage
• Curiosity about AI, technology, consumer products, and emerging digital trends
• Ability to learn quickly, take ownership, and work effectively in a fast-paced and collaborative environment

Skills Required

Primary Skills Marketing Analytics Marketing Analysis Marketing Analysis and research