Business Analyst -Story TV

Eloelo; Bengaluru; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Eloelo Group in Bengaluru seeks a growth analytics professional to join the growth analytics team. The role sits at the intersection of business strategy, marketing performance, creative experimentation, and AI-led insights to guide performance marketing and lifecycle interventions.

You will build scalable dashboards, analyze funnel metrics (CAC, ROAS, LTV, retention), and partner with growth, product, and content teams to inform strategy and budgets.

Qualifications

• 2–4 years of experience in business/marketing analytics or growth analytics.
• Strong grasp of funnel metrics: CAC, ROAS, LTV, retention.
• SQL mastery with 3+ years of writing and optimizing complex queries (BigQuery/Redshift/Snowflake).
• Experience with campaign performance analytics across Meta, Google, and affiliates.
• Experience with CLM campaigns via MoEngage or Firebase.
• Ability to work with large datasets and derive actionable insights.
• Interest or hands-on experience in applying AI/ML for automation or insight generation.

Responsibilities

• Own reporting, insights, and experimentation across performance marketing and CLM.
• Partner with growth, product, and content teams to inform campaign decisions and budgets.
• Build scalable dashboards and measurement frameworks for KPIs.
• Drive insights into user behavior using cohorting and funnel analytics.
• Explore AI tools to automate insights or improve targeting.

Skills

SQL mastery

Marketing analytics

Funnel analytics

A/B testing

AI/ML for insights

Communication

Tools

BigQuery

Redshift

Snowflake

Job description

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are looking to hire a business analyst to join our growth analytics team. This role sits at the intersection of business strategy, marketing performance, creative experimentation, and customer lifecycle management, with a growing focus on AI-led insights. You’ll drive actionable insights to guide our performance marketing, creative strategy, and lifecycle interventions, while also building scalable analytics foundations for a fast-moving growth team.

We’re looking for

• 2 to 4 years of experience in business/marketing analytics or growth-focused analytics roles
• Strong grasp of marketing funnel metrics, CAC, ROAS, LTV, retention, and other growth KPIs
• SQL Mastery: 3+ years of experience writing and optimizing complex SQL queries over large datasets (BigQuery/Redshift/Snowflake)
• Experience in campaign performance analytics across Meta, Google, Affiliates etc.
• Comfort working with creative performance data (e.g., A/B testing, video/image-led analysis)
• Experience with CLM campaign analysis via tools like MoEngage, Firebase.
• Ability to work with large datasets, break down complex problems, and derive actionable insights
• Hands-on experience or strong interest in applying AI/ML for automation, personalization, or insight generation is a plus
• Good business judgment and a strong communication style that bridges data and decision-making
• Comfort juggling short-term tactical asks and long-term strategic workstreams
• Experience in a fast-paced consumer tech or startup environment preferred

You will

• Own reporting, insights, and experimentation across performance marketing, creative testing, and CLM
• Partner with growth, product, and content teams to inform campaign decisions, budget allocation, and targeting strategy
• Build scalable dashboards and measurement frameworks for marketing and business KPIs
• Drive insights into user behavior and campaign effectiveness by leveraging cohorting, segmentation, and funnel analytics
• Evaluate and experiment with AI tools or models to automate insights, build scoring systems, or improve targeting/personalization
• Be the go-to person for identifying growth levers, inefficiencies, or new opportunities across user acquisition and retention

Bonus Points

• Experience working with marketing attribution tools (Appsflyer, Adjust etc.)
• Hands-on experience with Python/R for advanced analysis or automation
• Exposure to AI tools for marketing analytics (e.g., creative scoring, automated clustering, LLMs for insights)
• Past experience working in analytics for a D2C, gaming, or consumer internet company
• You’ve built marketing mix models or predictive LTV models