Marketing Analyst

Jobgether; Bengaluru; Remote; INR 350,000 - 550,000; Full time

Job summary

Jobgether, on behalf of a partner company, seeks a Marketing Analyst in India to measure, analyze, and optimize marketing performance across paid, SEO, social, and website channels. You will transform raw data into actionable insights to support business growth, and build dashboards to track campaign effectiveness.

You will work with tools such as Google Analytics, Google Ads, Looker Studio, and Data Studio, performing keyword research and A/B testing while contributing to budget optimization.

Qualifications

• 0–1 year of experience in marketing analytics, data analysis, digital marketing, or a related field.
• Strong proficiency in Microsoft Excel or Google Sheets, including pivot tables, formulas, charts, and data organization.
• Basic working knowledge of Google Analytics, Google Search Console, and Google Ads.
• Familiarity with SEMrush, Meta Ads Manager, and Looker Studio.
• Ability to interpret marketing data, identify meaningful trends, and translate findings into actionable recommendations.
• Good data visualization skills, with the ability to create clear dashboards and reports.
• Understanding of digital marketing fundamentals, including PPC, SEO, analytics, and campaign performance metrics.
• Strong analytical thinking, problem-solving abilities, and attention to detail.
• Excellent written and verbal communication, with the ability to present insights clearly and collaborate with teams.
• Proactive attitude, curiosity, and willingness to learn new analytical tools.
• Must have a personal laptop, reliable internet connection, and a suitable workspace for remote work.

Responsibilities

• Measure, analyze, and optimize marketing performance across paid advertising, SEO, social media, and website activity.
• Develop dashboards and reports using Google Data Studio, Looker Studio, Excel, and Sheets.
• Monitor metrics across PPC, SEO, Meta Ads, and website performance to identify trends and opportunities.
• Assist with keyword research, competitor analysis, and ranking reports.
• Support A/B testing reports for landing pages and ads and assist in budget optimization.
• Collaborate with content and performance marketing teams to drive data-informed decisions.
• Explore AI-powered tools to automate analysis and reporting processes.

Skills

Data analysis

Dashboarding

Marketing analytics

Communication

Problem solving

Tools

Google Analytics

Google Ads

Looker Studio

Google Data Studio

Microsoft Excel

Google Sheets

SEMrush

Meta Ads Manager

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analyst based in India. As a Marketing Analyst, you will play an important role in measuring, analyzing, and optimizing marketing performance across multiple digital channels. You will monitor key metrics across paid advertising, SEO, social media, and website activity, transforming raw data into actionable insights that support business growth. Working with tools such as Google Analytics, Google Ads, Search Console, and Looker Studio, you will develop dashboards and reports to track campaign effectiveness and identify opportunities for improvement. You will also contribute to keyword research, competitor analysis, A/B testing, and marketing budget optimization. Collaborating closely with content and performance marketing teams, you will help drive data-informed decisions and improve overall marketing ROI. This is an excellent opportunity for an analytical and curious professional looking to develop their expertise in digital marketing analytics within a fast-paced, technology-driven environment. Track daily, weekly, and monthly marketing metrics across PPC, SEO, Meta Ads, and website performance to evaluate campaign effectiveness and identify trends. Build, maintain, and update marketing dashboards and performance reports using Google Data Studio, Looker Studio, Microsoft Excel, and Google Sheets. Monitor and analyze advertising performance across Google Ads, Meta Ads, and LinkedIn Ads, identifying opportunities to improve campaign efficiency and results. Extract meaningful insights from platforms such as Google Analytics, Google Search Console, and SEMrush to support marketing strategy and performance optimization. Assist with keyword research, competitor benchmarking, organic search performance tracking, and ranking reports to identify opportunities for improved search visibility. Present marketing data through clear dashboards and visual reports, highlighting performance trends, conversion drop-offs, and potential growth opportunities. Support the preparation and analysis of A/B testing reports for landing pages, advertising creatives, and other marketing initiatives. Coordinate with content marketing and performance marketing teams to share insights and support real-time campaign adjustments. Assist in monitoring advertising budgets, tracking campaign spending, and evaluating return on investment across paid marketing channels. Maintain accurate marketing datasets, ensure consistency in UTM tagging, and support reliable tracking and reporting processes. Explore and experiment with AI-powered tools such as ChatGPT, Predis, and Supermetrics to automate routine analysis, streamline reporting, and improve marketing productivity. 0–1 year of experience in marketing analytics, data analysis, digital marketing, or a related field. Strong proficiency in Microsoft Excel or Google Sheets, including pivot tables, formulas, charts, and data organization. Basic working knowledge of Google Analytics, Google Search Console, and Google Ads. Familiarity with or a strong interest in digital marketing tools such as SEMrush, Meta Ads Manager, and Looker Studio. Ability to interpret marketing data, identify meaningful trends, and translate findings into actionable recommendations. Good data visualization skills, with the ability to create clear, structured, and easy-to-understand dashboards and reports. Understanding of digital marketing fundamentals, including PPC, SEO, paid advertising, website analytics, and campaign performance metrics. Strong analytical thinking, problem-solving abilities, and attention to detail. Excellent written and verbal communication skills, with the ability to present insights clearly and collaborate with different teams. Proactive attitude, curiosity, and willingness to learn new analytical tools and marketing technologies. Ability to manage multiple tasks, meet deadlines, and adapt to a fast-paced working environment. Must have a personal laptop, reliable internet connection, and a suitable workspace for remote work.

Preferred

• Preferred: Basic working knowledge of SQL and/or Python for data extraction, analysis, and automation.
• Preferred: Previous exposure to AI-powered analytics, reporting, or marketing automation tools.
• Preferred: Experience creating marketing dashboards or working on digital marketing performance analysis projects.