Marketing Analyst

Jobgether; India; Remote; INR 300,000 - 600,000; Full time

Benefits offered by this job

Remote working opportunity

Bengaluru office when required

Learning and development opportunities

Job summary

Jobgether on behalf of a partner company in India seeks a Marketing Analyst to measure, analyze, and optimize marketing performance across digital channels. You will develop dashboards using Looker Studio and Google Sheets, translate data into actionable insights, and support budget optimization.

You will collaborate with content and performance teams, conduct keyword and competitor research, and contribute to A/B testing and ROI improvements in a fast-paced tech environment.

Qualifications

• 0–1 year of experience in marketing analytics or related field.
• Proficiency in Excel or Google Sheets with pivot tables and formulas.
• Basic knowledge of Google Analytics, Google Search Console, and Google Ads.
• Familiarity with SEMrush, Meta Ads Manager, and Looker Studio.

Responsibilities

• Track daily, weekly, and monthly marketing metrics across PPC, SEO, social, and website activity.
• Build and maintain marketing dashboards and reports using Google Data Studio, Looker Studio, Excel, and Sheets.
• Monitor and analyze Google Ads, Meta Ads, and LinkedIn Ads to improve efficiency and ROI.
• Extract insights from Google Analytics, Search Console, and SEMrush to guide strategy.
• Assist with keyword research, competitor benchmarking, and ranking reports.
• Present data visually to highlight performance trends and opportunities.
• Support A/B testing on landing pages and creatives.
• Collaborate with content and performance teams for real-time campaign adjustments.
• Monitor budgets and ROI across paid channels.
• Ensure data quality with consistent UTM tagging.

Skills

Marketing analytics

Excel / Google Sheets

Google Analytics

Looker Studio

Data visualization

A/B testing

SQL (basic)

Python (basic)

Communication skills

Tools

Google Data Studio

Google Ads

SEMrush

Meta Ads Manager

LinkedIn Ads

Looker Studio

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Analyst based in India.

As a Marketing Analyst, you will play an important role in measuring, analyzing, and optimizing marketing performance across multiple digital channels. You will monitor key metrics across paid advertising, SEO, social media, and website activity, transforming raw data into actionable insights that support business growth. Working with tools such as Google Analytics, Google Ads, Search Console, and Looker Studio, you will develop dashboards and reports to track campaign effectiveness and identify opportunities for improvement. You will also contribute to keyword research, competitor analysis, A/B testing, and marketing budget optimization. Collaborating closely with content and performance marketing teams, you will help drive data-informed decisions and improve overall marketing ROI. This is an excellent opportunity for an analytical and curious professional looking to develop their expertise in digital marketing analytics within a fast-paced, technology-driven environment.

Accountabilities:

• Marketing Performance Monitoring: Track daily, weekly, and monthly marketing metrics across PPC, SEO, Meta Ads, and website performance to evaluate campaign effectiveness and identify trends.
• Dashboard Development & Reporting: Build, maintain, and update marketing dashboards and performance reports using Google Data Studio, Looker Studio, Microsoft Excel, and Google Sheets.
• Paid Campaign Analysis: Monitor and analyze advertising performance across Google Ads, Meta Ads, and LinkedIn Ads, identifying opportunities to improve campaign efficiency and results.
• Data Analysis & Insights: Extract meaningful insights from platforms such as Google Analytics, Google Search Console, and SEMrush to support marketing strategy and performance optimization.
• SEO & Competitor Research: Assist with keyword research, competitor benchmarking, organic search performance tracking, and ranking reports to identify opportunities for improved search visibility.
• Data Visualization: Present marketing data through clear dashboards and visual reports, highlighting performance trends, conversion drop-offs, and potential growth opportunities.
• A/B Testing & Optimization: Support the preparation and analysis of A/B testing reports for landing pages, advertising creatives, and other marketing initiatives.
• Cross-Functional Collaboration: Coordinate with content marketing and performance marketing teams to share insights and support real-time campaign adjustments.
• Budget & ROI Tracking: Assist in monitoring advertising budgets, tracking campaign spending, and evaluating return on investment across paid marketing channels.
• Data Quality Management: Maintain accurate marketing datasets, ensure consistency in UTM tagging, and support reliable tracking and reporting processes.
• AI & Automation: Explore and experiment with AI-powered tools such as ChatGPT, Predis, and Supermetrics to automate routine analysis, streamline reporting, and improve marketing productivity.

Requirements:

• 0–1 year of experience in marketing analytics, data analysis, digital marketing, or a related field. Relevant internships and academic projects are also considered.
• Strong proficiency in Microsoft Excel or Google Sheets, including pivot tables, formulas, charts, and data organization.
• Basic working knowledge of Google Analytics, Google Search Console, and Google Ads.
• Familiarity with or a strong interest in digital marketing tools such as SEMrush, Meta Ads Manager, and Looker Studio.
• Ability to interpret marketing data, identify meaningful trends, and translate findings into actionable recommendations.
• Good data visualization skills, with the ability to create clear, structured, and easy-to-understand dashboards and reports.
• Understanding of digital marketing fundamentals, including PPC, SEO, paid advertising, website analytics, and campaign performance metrics.
• Strong analytical thinking, problem-solving abilities, and attention to detail.
• Excellent written and verbal communication skills, with the ability to present insights clearly and collaborate with different teams.
• Proactive attitude, curiosity, and willingness to learn new analytical tools and marketing technologies.
• Ability to manage multiple tasks, meet deadlines, and adapt to a fast-paced working environment.
• Must have a personal laptop, reliable internet connection, and a suitable workspace for remote work.

Additional Skills That Will Be an Advantage:

• Basic working knowledge of SQL and/or Python for data extraction, analysis, and automation.
• Previous exposure to AI-powered analytics, reporting, or marketing automation tools.
• Experience creating marketing dashboards or working on digital marketing performance analysis projects.

Benefits:

• Remote working opportunity, with the possibility of a work-from-office arrangement in Bengaluru when required.
• Opportunity to work in a dynamic, technology-driven marketing environment.
• Hands-on exposure to leading digital marketing, analytics, and automation tools.
• Opportunity to develop practical expertise in PPC, SEO, campaign analytics, and performance optimization.
• Learning and professional development opportunities.
• Collaborative work environment with exposure to cross-functional marketing teams.
• Opportunity to build a career in digital marketing analytics and data-driven decision-making.

Technical & Remote Work Requirements:

• Reliable Wi-Fi connection with a minimum speed of 100 Mbps.
• Personal laptop with at least 8 GB RAM for Windows or 3 GB RAM for Mac.
• Minimum Intel Core i5 processor.
• Functional webcam and headset for professional communication.
• Quiet, well-lit workspace suitable for remote meetings and focused work.

Selection Process:

• Two assessment rounds: an aptitude test consisting of 15 questions to be completed in 15 minutes, followed by a 15-minute email-writing assessment.
• Three to four interview rounds to evaluate technical knowledge, analytical capabilities, and overall role suitability.
• A practical assignment may also be required to assess hands‑on skills. This step may be waived for selected fast‑track candidates.

We appreciate your interest and wish you the best!