Reporting Senior Analyst - Marketing

Weaver India; Chennai; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Weaver India is seeking a Reporting Senior Analyst to measure, analyze, and report marketing performance across channels, enabling data‑driven decisions. You will own end‑to‑end marketing analytics, including web, email, paid media, ABM, social, SEO and events, with a strong focus on MQL tracking and CRM‑driven reporting.

The ideal candidate brings strong analytical rigor, hands‑on experience with GA4, HubSpot, 6sense, and BI tools, and the ability to deliver actionable insights to marketing and

Qualifications

• 3–5 years of experience in marketing analytics.
• Hands‑on with GA4, HubSpot, 6sense and BI tools.
• Ability to turn data into actionable insights for marketing and leadership.
• Familiarity with CRM data integration (D365) is a plus.
• Excellent communication with cross‑functional stakeholders.

Responsibilities

• Measure and analyze core marketing metrics across channels.
• Develop dashboards and recurring reports for marketing, sales, and leadership.
• Track MQLs, funnel progression, and pipeline contributions.
• Support ABM reporting and attribution analysis.
• Ensure data quality and documentation of metrics.

Skills

GA4 Analytics

Search Console

Data Studio

HubSpot Analytics

Power BI

Tableau

Advanced Excel

Tools

HubSpot

6sense

Dynamics 365

Job description

Job Description:

Reporting Senior Analyst

Experience: 3-5 years

Role Overview

The Reporting Senior Analyst will play a critical role in measuring, analyzing, and reporting marketing performance across channels to support data‑driven decision‑making. This role is responsible for delivering end‑to‑end marketing analytics, including web, email, paid media, ABM, social, SEO and event performance, with a strong focus on MQL tracking, funnel metrics, and CRM‑driven reporting.

The ideal candidate brings strong analytical rigor, hands‑on experience with modern marketing analytics tools, and the ability to monitor, measure and analyze data for insights actionable for marketing and leadership teams.

Key Responsibilities

Marketing Performance Measurement

• Measure and analyze core marketing metrics across channels, including:
• Web performance
• Email marketing metrics
• Social media performance
• Event marketing effectiveness
• Paid media metrics and ROI
• Search and AI attribution performance
• Track digital revenue generation in Dynamics 365 (D365) / CRM metrics, including MQLs, funnel progression, and pipeline contribution

Reporting, Dashboards & Insights

• Support data aggregation and enrichment, and dat hygeine, maintenance and best practices across integrated systems.
• Build, maintain, and enhance dashboards and recurring reports for marketing, sales, and leadership stakeholders
• Deliver insights on campaign performance, channel effectiveness, and account‑level engagement
• Ensure data accuracy, consistency, and clear documentation of metrics and definitions

ABM, CRM & Attribution Analysis

• Support ABM reporting and analysis using HubSpot and 6sense
• Track account engagement, intent signals, and scoring models
• Support lifecycle reporting, attribution models, and custom property analysis within HubSpot
• Align CRM and marketing data to provide end‑to‑end visibility into demand generation performanceWork with cross‑functional teams to ensure clean data flows between platforms
• Identify opportunities to streamline reporting and improve efficiency through automation

Skills & Qualifications

Analytics & Tools Expertise

• Strong hands‑on experience with GA4 Analytics, Search Console and Data Studio
• Experience with campaign performance reporting such as HubSpot analytics, including dashboards, lifecycle reports, attribution, and custom properties
• Experience with enterprise ABMintent data, account engagement scoring, dashboards, and segmentation a plus
• Experience with data visualization or AI enabled data analysis a plus.
• Experience with advanced analytics platforms such as Power BI or Tableau is a plus

Data & Excel Skills

• Advanced Excel skills, including formulas, pivot tables, data modeling, and scenario analysis
• Ability to manipulate and analyze large datasets with high accuracy

Professional Skills

• Strong analytical and problem‑solving skills with high attention to detail
• Ability to translate complex data into clear, actionable insights
• Advanced understand of the unified Microsoft ecosystem
• Proven AI literacy for quality, efficiency and productivity
• Excellent communication skills and comfort working with cross functional stakeholders

WeaverIndia