Marketing Analyst

Epsilon Data Management; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Epsilon Data Management is seeking a Marketing Analytics Analyst in Bengaluru to support marketing performance reporting, campaign measurement, and insight development. This role uses Salesforce and other tools to prepare dashboards, analyze results, and translate data into practical recommendations.

You will collaborate with Marketing, Sales, IT, and analytics teams to ensure accurate reporting, maintain documentation, and contribute to ROI measurement for campaigns across channels.

Qualifications

• 4+ years of experience in analytics, reporting or marketing operations.
• Strong grasp of digital marketing metrics and campaign measurement.
• Experience with structured datasets and recurring reporting.
• Proficient in Salesforce reporting and dashboards.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and analytics tools.
• Document campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign performance to identify trends and opportunities.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations with third-party vendors.
• Data validation, cleansing, and documentation of dashboards and calendars.
• Create charts, presentations, and summaries for stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting needs.

Skills

Analytical thinking

Attention to detail

Communication

Time management

Collaboration

Tools

Salesforce

Excel

PowerPoint

Tableau

Power BI

Job description

Job Summary

Overview About Business Unit: At Epsilon, our Content Marketing team plays a pivotal role in powering our brand story. We engage brand marketers across industries, encouraging them to partner with Epsilon as they make critical marketing and advertising technology investments. We craft and deliver content strategies that spotlight the brand and its products, translating sophisticated AdTech and MarTech topics into clear and compelling content that resonates with the modern marketer.

About the role: The Marketing Analytics Analyst supports marketing performance reporting, campaign measurement, and insight development. Working with experienced analytics and marketing partners, this role uses Salesforce and other reporting tools to prepare accurate dashboards, analyse campaign results, maintain documentation, and help translate data into practical recommendations.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and approved analytics tools.
• Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign and audience performance to identify trends, anomalies, and opportunities for further review.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations, including programs executed with third-party vendors.
• Perform routine data validation and cleansing activities and escalated data-quality concerns.
• Maintain documentation including dashboard definitions, reporting calendars, and quality-control checklists.
• Create charts, presentations, and summaries for marketing stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting requirements.

Qualifications

• 4 years of experience in analytics, reporting, marketing operations, business intelligence, or a related field.
• Basic understanding of digital marketing metrics and campaign measurement.
• Experience working with structured datasets and recurring reporting.
• Strong attention to detail and analytical thinking.
• Ability to communicate findings clearly in writing and presentations.
• Strong organization, curiosity, and willingness to learn.
• Tools and technical capabilities: Working knowledge of Salesforce CRM reporting and dashboards preferred.
• Proficiency in Excel and PowerPoint.
• Exposure to Tableau, Power BI, or Salesforce Analytics is a plus.
• Understanding of data validation, dashboard development, and reporting documentation.
• Salesforce or analytics-related certifications are a plus.

Core competencies

• Analytical curiosity.
• Accuracy and accountability.
• Strong communication skills.
• Collaboration and stakeholder support.
• Time management and prioritization.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.