Analyst - Marketing Operations

Artex Risk Solutions; Bengaluru; On-site; INR 600,000 - 950,000; Full time

Job summary

Gallagher's Center of Excellence in Bengaluru seeks an Analyst - Marketing Operations to support data management, reporting, and compliance across digital marketing activities. You will coordinate campaigns, FinProms, email deployment, social media publishing, and website content updates using Salesforce, Workfront, and CMS tools.

The role emphasizes advanced Excel, data cleansing, dashboards, and stakeholder collaboration to enable informed decisions and timely delivery of marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Analytics, or a related field.
• Masters degree in Marketing, Business Administration, Digital Marketing, or related discipline.
• Salesforce and marketing automation knowledge preferred.
• Salesforce Administrator Certification
• Google Analytics Certification
• Digital Marketing Certifications
• Microsoft Excel Advanced Certification
• 3–5 years of experience in Marketing Operations or related fields.
• Experience with reporting platforms, CRM systems, data management tools, and marketing technologies.
• Strong knowledge of Marketing Operations, Reporting, Data Management, Compliance Administration, and Stakeholder Coordination.
• Experience supporting email marketing, social media publishing, website content administration, and compliance processes.
• Advanced Microsoft Excel skills: Pivot Tables, Power Query, complex formulas, data validation, reporting automation, dashboards.
• Experience using Salesforce data for campaign segmentation, reporting, customer data management, and marketing operations.

Responsibilities

• Manage Marketing Analytics Reporting: maintain dashboards by extracting and updating data from Salesforce, QlikView, and other systems.
• Produce regular reports and insights to support marketing decisions.
• Develop marketing reports by integrating campaign, email, Salesforce, and social media performance data.
• Support data management for campaigns and reporting activities with quality and compliance.
• Handle Salesforce data requests and Workfront coordination for timely processing.
• Execute data cleansing to ensure accuracy and integrity of marketing data.
• Coordinate email marketing requests, briefs, and deployments with marketing automation teams.
• Ensure Financial Promotions (FinProms) approvals and compliance with regulatory requirements.
• Coordinate Workfront tickets for campaigns, landing pages, and content updates; maintain stakeholder communication.
• Manage social media content creation, scheduling, and publication per brand guidelines.
• Assist website content administration and publishing via CMS platforms.
• Contribute to marketing performance measurement and data governance improvements.
• Monitor digital marketing trends to evolve operations and reporting capabilities.

Skills

Marketing analytics

Data management

Stakeholder coordination

Reporting automation

Campaign coordination

Education

Bachelor's in Marketing/Analytics

Master's degree preferred

Tools

QlikView

Acturis

CDL

Salesforce

Workfront

Job description

Overview

Gallagher's Center of Excellence is seeking a dynamic and detail-oriented Analyst - Marketing Operations for the GCoE Business Enablement vertical. In this role, you will support the administration, reporting, coordination, compliance management, and operational support of digital marketing activities across multiple Gallagher brands and business units. You will work closely with marketing stakeholders, compliance teams, agencies, and business partners to support reporting, data management, compliance administration, operational activities, and informed business decision-making. The role is responsible for managing marketing data, maintaining dashboards, producing reports, coordinating email marketing activities, facilitating Financial Promotions (FinProms) approvals, supporting social media publishing activities, coordinating website content updates, and managing stakeholder communications through Workfront and related platforms. A strong understanding of Salesforce CRM and advanced Microsoft Excel is essential to support data analysis, reporting automation, dashboard management, campaign coordination, and business decision-making. As an Analyst, you will contribute to operational excellence by ensuring data accuracy, compliance adherence, process efficiency, and timely delivery of marketing activities. You will leverage digital marketing tools, reporting platforms, content management systems, and collaboration tools to support business objectives and enhance marketing performance.

How youll make an impact

Responsibilities

• Manage Marketing Analytics Reporting: Populate and maintain marketing performance dashboards by extracting, validating, and updating data from internal systems including QlikView, Acturis, CDL, Salesforce, and other approved reporting platforms.
• Produce regular reports and insights to support marketing decision-making.
• Develop Marketing Reports: Obtain campaign, email marketing, Salesforce, and social media performance statistics and integrate them into monthly marketing reports and presentation decks, ensuring data accuracy and completeness.
• Support Campaign Data Management: Extract, cleanse, validate, and prepare data required for marketing campaigns and reporting activities. Ensure adherence to data quality standards and compliance requirements.
• Manage Salesforce Data Requests: Prepare and submit campaign data uploads through Workfront requests and coordinate with relevant teams to support timely processing and delivery of campaign requests.
• Execute Data Cleansing Activities: Review and cleanse customer and prospect data, including correcting information, validating records, and ensuring the integrity of marketing data before submission to internal teams for campaign processing.
• Support Email Marketing Operations: Coordinate email marketing requests, prepare deployment briefs, monitor approval status, and liaise with marketing automation teams to ensure delivery within agreed timelines.
• Manage Financial Promotions Compliance: Follow established FinProms approval processes, coordinate approvals with stakeholders, monitor approval codes and expiry dates, and ensure marketing collateral remains compliant with regulatory requirements.
• Coordinate Workfront Requests Briefing: Create, manage, and track Workfront tickets for email campaigns, landing pages, website content updates, creative artwork, and marketing projects while maintaining stakeholder communication throughout the delivery lifecycle.
• Manage Social Media Content: Create, adapt, schedule, and publish approved content across social media platforms while ensuring adherence to brand, compliance, and content guidelines.
• Support Website Content Administration: Upload, maintain, and publish approved content through content management systems, ensuring accuracy, consistency, and compliance with brand standards.
• Support Marketing Performance Measurement Operational Excellence: Prepare and provide conversion tracking and campaign data to internal and external partners to support performance measurement and optimization. Identify process improvement opportunities and maintain delivery quality and stakeholder satisfaction.
• Promote Continuous Improvement Innovation: Monitor emerging digital marketing trends, technologies, and best practices to enhance marketing operations, improve reporting capabilities, strengthen data governance, and support business objectives.

Qualifications

• Education: Minimum Required Degree: Bachelors Degree in Marketing, Digital Marketing, Business Administration, Communications, Analytics, or a related field.
• Preferred Degree: Masters Degree in Marketing, Business Administration, Digital Marketing, or related discipline.
• Certificate(s)/Special Training: Working knowledge of Salesforce and marketing automation processes (preferred).
• Salesforce Administrator Certification
• Google Analytics Certification
• Digital Marketing Certifications
• Microsoft Excel Advanced Certification
• Experience: 3-5 years of experience in Marketing Operations, Digital Marketing Support, Campaign Coordination, Marketing Analytics, or related functions.
• Experience working with reporting platforms, CRM systems, data management tools, and marketing technologies.
• Strong knowledge of Marketing Operations, Reporting, Data Management, Compliance Administration, and Stakeholder Coordination.
• Experience supporting email marketing programs, social media publishing, website content administration, and compliance approval processes.
• Advanced proficiency in Microsoft Excel, including Pivot Tables, Power Query, complex formulas, data validation, reporting automation, dashboard development, and data analysis.
• Experience using Salesforce data for campaign segmentation, reporting, customer data management, and marketing operations.
• Experience managing multiple stakeholders and delivering work within defined service levels and deadlines Kowledge,Skills and Ability:
• Kowledge,Skills and Ability: Digital Marketing Operations, Reporting, Compliance Administration, and Campaign Coordination. Marketing Analytics, Dashboard Management, and Reporting. Experience using reporting platforms, CRM systems, data extraction tools, and marketing databases. Advanced Microsoft Excel, including Pivot Tables, Power Query, XLOOKUP/VLOOKUP, Reporting Automation, Dashboard Development, Data Validation, and Data Analysis. Data Cleansing, Validation, Reporting and Governance Practices. Website Content Management Systems. Social Media Content Publishing and Administration. Financial Promotions (FinProms) Governance and Compliance Processes. Workfront and Marketing Project Coordination. Strong Organizational, Communication, and Stakeholder Management Skills. Ability to manage multiple priorities while maintaining accuracy and quality standards. Strong problem-solving, analytical, and decision-making capabilities. Ability to work independently and collaboratively in a fast-paced environment

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.