Marketing Analyst

Publicis Groupe; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Epsilon in Bengaluru is looking for a Marketing Analytics Analyst to support marketing performance reporting, campaign measurement, and insight development using Salesforce and analytics tools. You will build dashboards using Salesforce data and other analytics tools, verify data quality, and translate results into practical recommendations for brand and campaign owners.

You will collaborate with Marketing, Sales, IT, and analytics teams to document measurement plans, track KPIs, and ensure

Qualifications

• 4 years of experience in analytics, reporting, marketing operations, business intelligence, or a related field.
• Basic understanding of digital marketing metrics and campaign measurement.
• Experience working with structured datasets and recurring reporting.
• Strong attention to detail and analytical thinking.
• Ability to communicate findings clearly in writing and presentations.
• Strong organization, curiosity, and willingness to learn.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and approved analytics tools.
• Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign and audience performance to identify trends, anomalies, and opportunities for further review.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations, including programs executed with third-party vendors.
• Perform routine data validation and cleansing activities and escalated data-quality concerns.
• Maintain documentation including dashboard definitions, reporting calendars, and quality-control checklists.
• Create charts, presentations, and summaries for marketing stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting requirements.

Skills

Analytics

Reporting

Marketing ops

Business intelligence

Attention to detail

Communication

Tools

Salesforce

Excel

PowerPoint

Tableau

Power BI

Salesforce Analytics

Job description

Overview

About Business Unit:

At Epsilon, our Content Marketing team plays a pivotal role in powering our brand story. We engage brand marketers across industries, encouraging them to partner with Epsilon as they make critical marketing and advertising technology investments. We craft and deliver content strategies that spotlight the brand and its products, translating sophisticated AdTech and MarTech topics into clear and compelling content that resonates with the modern marketer.

About the role:

The Marketing Analytics Analyst supports marketing performance reporting, campaign measurement, and insight development. Working with experienced analytics and marketing partners, this role uses Salesforce and other reporting tools to prepare accurate dashboards, analyse campaign results, maintain documentation, and help translate data into practical recommendations.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and approved analytics tools.
• Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign and audience performance to identify trends, anomalies, and opportunities for further review.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations, including programs executed with third-party vendors.
• Perform routine data validation and cleansing activities and escalated data-quality concerns.
• Maintain documentation including dashboard definitions, reporting calendars, and quality-control checklists.
• Create charts, presentations, and summaries for marketing stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting requirements.

Qualifications

What you bring:

• 4 years of experience in analytics, reporting, marketing operations, business intelligence, or a related field.
• Basic understanding of digital marketing metrics and campaign measurement.
• Experience working with structured datasets and recurring reporting.
• Strong attention to detail and analytical thinking.
• Ability to communicate findings clearly in writing and presentations.
• Strong organization, curiosity, and willingness to learn.

Tools and technical capabilities:

• Working knowledge of Salesforce CRM reporting and dashboards preferred.
• Proficiency in Excel and PowerPoint.
• Exposure to Tableau, Power BI, or Salesforce Analytics is a plus.
• Understanding of data validation, dashboard development, and reporting documentation.
• Salesforce or analytics-related certifications are a plus.

Core competencies:

• Analytical curiosity.
• Accuracy and accountability.
• Strong communication skills.
• Collaboration and stakeholder support.
• Time management and prioritization.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They’re how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.