Campaign Operations Analyst

Publicis Groupe; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Epsilon is seeking a Campaign Analyst to design and implement digital campaigns in line with client strategies. You will configure campaign settings, creatives, and audience targeting, collaborating with internal teams to ensure successful activation and performance.

You will streamline implementation guidelines, identify automation opportunities, and test new UI features across our tools. This is a hands-on role central to activating new digital media campaigns.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 3 years of experience with digital media or ad operations.
• Customer service experience required, working with cross-functional teams.
• Able to multitask in a fast-paced ticketing system.
• Knowledge of JavaScript, SQL, or HTML5 is a plus.
• Experience with 3rd party ad servers (DV360, Sizmek) preferred.
• Experience with video formats or implementing video campaigns is a plus.
• Strong team player with accountability in a highly collaborative environment.
• Ability to relay technical information to non-technical partners.
• Strong time management, attention to detail, and organizational skills.

Responsibilities

• Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation.
• Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting.
• Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate tags are formatted correctly and function in our ad serving platform.
• Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy using platform features to reduce the number of campaigns needed.
• Conduct a light-QA of the campaign to ensure all details are set up per the ticket request by creating test users and pages for client or internal team validation.
• Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine cause and resolution path.
• Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience.

Skills

Campaign analytics

JavaScript

SQL

HTML5

Digital media

Cross-functional teamwork

Problem solving

Customer service

Education

Bachelor's degree

Tools

DV360

Sizmek

Ad servers

Job description

Overview

About Business Unit: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.

Why are we looking for you: As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you’ll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You’ll be the final and essential step in the Client Lifecycle for activating new digital media campaigns.

What you will enjoy in this role

• Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients
• Using your time and process management skills to efficiently complete the workload
• Harnessing your analytical skills to conduct rigorous problem solving
• Making a positive impact on process and automation by suggesting areas of improvement

Responsibilities

• Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation
• Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
• Test client 3rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
• Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully complete the client’s strategy
• Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation
• Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path
• Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience

Qualifications

• A graduate/postgraduate in any field
• 3 years of experience with digital media or experience in ad operations/ad trafficking role
• Previous customer service experience required, working with cross-functional teams
• Should be able to multitask in a fast-paced ticketing system environment
• Knowledge of JavaScript, SQL, or HTML5, a plus
• Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus
• Previous experience with video formats or implementing video campaigns, a plus
• Strong team player with accountability and able to work in a highly collaborative environment
• Ability to think “outside the box” and quickly come up with solutions under pressure
• Able to relay technical information to non-technical partners
• Should possess strong time management, attention to detail, organizational soft-skills

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.