Marketing Analyst

Epsilon; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Epsilon in Bengaluru, India is seeking a Marketing Analytics Analyst to support marketing performance reporting, campaign measurement, and insights development. You will build dashboards in Salesforce, validate data, and translate findings into practical recommendations for marketing and sales teams.

You will collaborate with Marketing, Sales, IT, and analytics partners to document objectives, KPIs, data sources, and reporting requirements while maintaining clear documentation and presenting

Qualifications

• Four years of experience in analytics, reporting, marketing operations, BI, or related field.
• Basic understanding of digital marketing metrics and campaign measurement.
• Experience working with structured datasets and recurring reporting.
• Strong attention to detail and analytical thinking.
• Ability to communicate findings clearly in writing and presentations.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and analytics tools.
• Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign and audience performance to identify trends and opportunities for further review.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations, including programs with third-party vendors.
• Perform routine data validation and cleansing and raise data-quality concerns.
• Maintain dashboard definitions, reporting calendars, and QC checklists.
• Create charts, presentations, and summaries for marketing stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting requirements.

Skills

Analytical thinking

Attention to detail

Written and verbal communication

Organization

Tools

Salesforce

Excel

PowerPoint

Tableau

Power BI

Job description

At Epsilon, our Content Marketing team plays a pivotal role in powering our brand story. We engage brand marketers across industries, encouraging them to partner with Epsilon as they make critical marketing and advertising technology investments. We craft and deliver content strategies that spotlight the brand and its products, translating sophisticated AdTech and MarTech topics into clear and compelling content that resonates with the modern marketer.

About the role:

The Marketing Analytics Analyst supports marketing performance reporting, campaign measurement, and insight development. Working with experienced analytics and marketing partners, this role uses Salesforce and other reporting tools to prepare accurate dashboards, analyse campaign results, maintain documentation, and help translate data into practical recommendations.

Responsibilities

• Build, refresh, and quality-check recurring campaign reports and dashboards using Salesforce data and approved analytics tools.
• Support measurement plans by documenting campaign objectives, KPIs, data sources, and reporting requirements.
• Analyze campaign and audience performance to identify trends, anomalies, and opportunities for further review.
• Assist with lead tracking, attribution reporting, and ROI measurement in Salesforce.
• Support reporting for campaign activations, including programs executed with third-party vendors.
• Perform routine data validation and cleansing activities and elevate data-quality concerns.
• Maintain documentation including dashboard definitions, reporting calendars, and quality-control checklists.
• Create charts, presentations, and summaries for marketing stakeholders.
• Collaborate with Marketing, Sales, IT, and analytics teams to meet reporting requirements.

Qualifications

What you bring:

• 4 years of experience in analytics, reporting, marketing operations, business intelligence, or a related field.
• Basic understanding of digital marketing metrics and campaign measurement.
• Experience working with structured datasets and recurring reporting.
• Strong attention to detail and analytical thinking.
• Ability to communicate findings clearly in writing and presentations.
• Strong organization, curiosity, and willingness to learn.

Tools and technical capabilities:

• Working knowledge of Salesforce CRM reporting and dashboards preferred.
• Proficiency in Excel and PowerPoint.
• Exposure to Tableau, Power BI, or Salesforce Analytics is a plus.
• Understanding of data validation, dashboard development, and reporting documentation.
• Salesforce or analytics-related certifications are a plus.