Marketing & Amplification Manager →

Representmgmt; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Representmgmt in Mumbai seeks a Marketing & Amplification Manager to lead marketing and promotion for music releases. You will drive artist growth through digital campaigns, DSP pitching, and content strategy across all stages of a release.

You will coordinate with artists and management, tailor campaigns for singles, EPs and albums, manage paid media when needed, and build creator and media partnerships to expand reach in a fast-moving startup environment.

Qualifications

• 2 to 5+ years of experience in music marketing, label marketing or artist marketing.
• Strong understanding of DSP ecosystems and music consumption trends.
• Experience planning digital campaigns from pre-release through post-release.
• Excellent project management and communication skills.
• Comfortable working in a fast-moving startup environment.
• Always looking for new ways to build artists and audiences.

Responsibilities

• Develop and execute marketing campaigns for single, EP and album releases.
• Build rollout strategies across short-form content, social media, PR, creators, influencers and community marketing.
• Coordinate with artists and management teams on content calendars and campaign assets.
• Pitch releases and editorial opportunities to DSPs including Spotify, Apple Music, YouTube Music and others.
• Identify trends, moments and cultural opportunities that can amplify releases organically.
• Manage paid media campaigns where required.
• Track campaign performance and prepare post-release reports with actionable insights.
• Build relationships with creators, influencers, media, radio, playlist curators and brand partners.
• Work closely with A&R, creative, distribution and management teams throughout the release lifecycle.
• Help develop artist brands beyond individual releases.

Skills

Campaign planning

DSP knowledge

Content strategy

Social media marketing

Analytics

Project management

Communication skills

Tools

Spotify DSP

Apple Music DSP

YouTube Music DSP

Amazon Music DSP

Job description

# Marketing & Amplification Manager*.*Music Marketing,Label & Artist Marketingthe deskFull timethe engagementMumbaithe cityLeads marketing and promotion for music releases. Drives artist growth through digital campaigns, DSP pitching, content strategy and audience engagement.Key responsibilities* Develop and execute marketing campaigns for single, EP and album releases.* Build rollout strategies across short-form content, social media, PR, creators, influencers and community marketing.* Coordinate with artists and management teams on content calendars and campaign assets.* Pitch releases and editorial opportunities to DSPs including Spotify, Apple Music, YouTube Music, Amazon Music and others.* Identify trends, moments and cultural opportunities that can amplify releases organically.* Manage paid media campaigns where required.* Track campaign performance and prepare post-release reports with actionable insights.* Build relationships with creators, influencers, media, radio, playlist curators and brand partners.* Work closely with A&R, creative, distribution and management teams throughout the release lifecycle.* Help develop artist brands beyond individual releases.Requirements* 2 to 5+ years of experience in music marketing, label marketing or artist marketing.* Strong understanding of DSP ecosystems and music consumption trends.* Experience planning digital campaigns from pre-release through post-release.* Excellent project management and communication skills.* Comfortable working in a fast-moving startup environment.* Always looking for new ways to build artists and audiences.