Marketing & Digital Media Executive

Pagaar India; Mumbai; On-site; INR 391,000 - 502,000; Full time

Job summary

Pagaar India in Mumbai is seeking a Marketing & Digital Media Executive (Freshers) to drive our online presence. You will handle social media, content, and campaign execution while learning analytics under industry experts.

The role offers an immersive on-site experience in Lower Parel/Worli with immediate joining. Ideal for graduates or final-year students targeting a Marketing/Media career.

Qualifications

• Graduate or postgraduate with marketing/communications background.
• Completed courses in Digital Marketing, Google Ads, Meta Blueprint, or SEO are a plus.
• Strong written and verbal English communication.

Responsibilities

• Brainstorm, plan, and create multi-format content (reels, short videos, carousels, stories, posts) across platforms.
• Write catchy copy for ad campaigns, newsletters, and banners.
• Monitor social media trends and platform changes to keep the brand relevant.
• Assist in setting up, monitoring, and optimizing paid ad campaigns (Meta/Facebook, Instagram, Google).
• Coordinate with designers to brief content based on ad performance data.
• Engage with followers and coordinate influencer collaborations.
• Conduct basic SEO keyword research and update CMS banners/ listings.
• Track metrics and compile weekly/monthly reports to drive improvements.

Skills

Social media management

Content strategy

Paid ads management

Influencer outreach

Analytics

English communications

Excel (MS Excel)

Education

Any Graduate or Post Graduate (BMM, BMS, BBA, MBA in Marketing, Mass Media)

Tools

Canva

ChatGPT

CapCut

Premiere Pro

MS Excel

Shopify

WordPress

Job description

## Job DescriptionTarget Role:Marketing & Digital Media Executive in MumbaiEligibility:Post Graduate / MBADirect Process:0% Placement Charges**JobDescription: Marketing & Digital Media Executive****Role Overview**Weare looking for creative, enthusiastic, and highly motivated **GraduateFreshers** to join our fast-growing team in South Mumbai (**Lower Parel /Worli**). As a Marketing & Digital Media Executive, you will play anactive role in shaping our brand's online presence. This role offers animmersive, hands-on opportunity to learn the ropes of digital marketing,content strategy, campaign execution, and data analytics under the guidance ofindustry experts.Ifyou are a trend-spotter, a compelling storyteller, and possess an analyticalmind, this is the perfect springboard for your marketing career.**** **Salary & Compensation**· **MonthlyGross/Take-Home:** ₹35,000 to ₹45,000 per month (Basedon interview performance and skill proficiency)· **Annual CTC:** ₹4,20,000 to ₹5,40,000 P.A. + Performance-linkedperformance bonuses· **Joining Status:** **Immediate Joiners Only** (Candidates who can joinwithin 0–7 days will be prioritized)**** **Job Details**· **Experience:** 0 Years (Freshers / Final Year Students with completeddegrees / Marketing Interns welcome)· **Location:** Lower Parel / Worli, Mumbai (On-site role)· **Employment Type:** Full-time, Permanent---**** **Key Responsibilities****1.Social Media Management & Content Strategy**· Brainstorm, plan, and createengaging multi-format content (Reels, TikTok-style short videos, carousels,stories, and static posts) across platforms like Instagram, LinkedIn, YouTube,and Facebook.· Write catchy, high-converting copy,captions, and headlines for ad campaigns, email newsletters, and websitebanners.· Stay continuously updated withsocial media trends, viral audio tracks, memes, and platform algorithm changesto keep our brand relevant.**2.Paid Performance Marketing & Ad Support**· Assist senior marketing managers insetting up, monitoring, and optimizing paid ad campaigns on Meta Ads (Facebook& Instagram) and Google Ads.· Conduct A/B testing on different adcreatives, audience demographics, and copywriting variations to improve Returnon Ad Spend (ROAS).· Work closely with in-house graphicdesigners and video editors to brief them on content requirements based on adperformance data.**3.Community Engagement & Influencer Outreach**· Actively monitor social mediachannels, respond to comments, engage with direct messages (DMs), and foster anactive community around the brand.· Identify, reach out to, andcoordinate with micro and macro-influencers for brand collaboration and productseedings.**4.SEO & Website Operations**· Conduct basic keyword research tosupport content writers and optimize blog posts or landing pages for SearchEngine Optimization (SEO).· Assist in updating website banners,product listings, and promotional text via CMS platforms (like Shopify orWordPress).**5.Analytics & Weekly Reporting**· Track key digital marketingperformance metrics (such as impressions, reach, click-through rates, cost perclick, and engagement rates).· Compile clean weekly and monthlyperformance reports using tools like Google Analytics, Meta Business Suite, andMS Excel to suggest data-driven marketing improvements.---**** **Qualifications & Skills Required**· **Education:** Any Graduate or Post Graduate (BMM, BMS, BBA, MBA inMarketing, or Mass Media background is highly preferred).· **Certifications(Optional but a plus):** Completedcourses in Digital Marketing, Google Ads, Meta Blueprint, or SEO.· **Communication:** Exceptional verbal and written English communication skillswith a strong eye for grammar and aesthetics.· **TechnicalFamiliarity:** Basic understanding of tools likeCanva, ChatGPT, Cap Cut/Premiere Pro (basic video editing), and MS Excel.· **Mindset:** An aggressive learner who takes feedback constructively,works well under tight campaign deadlines, and possesses strong problem-solvingcapabilities.