Marketing Project Manager Associate

Believe; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Flexibility

Office perks

Wellbeing

Transparency

Sustainability

Job summary

Believe is a global artist development company seeking a Marketing Lead to craft and run cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.

You will manage relationships with PR agencies, influencers, content creators, media partners, and vendors, coordinating campaigns for releases and events while monitoring performance to maximize impact.

Qualifications

• Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the south indian music ecosystem.
• Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.

Responsibilities

• To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.
• To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.
• To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required
• To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.
• To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.
• To bring dedicated ownership and accountability to the label’s overall marketing and promotional efforts.
• To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Skills

Marketing strategy

Digital marketing

Social media

Public relations

Job description

Job Description:

Company Description

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law. Learn more at www.believe.com Ready to #setthetone with Believe?

Job Description

• To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.
• To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.
• To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required
• To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.
• To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.
• To bring dedicated ownership and accountability to the label’s overall marketing and promotional efforts.
• To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Qualifications

Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the south indian music ecosystem.

Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.

Additional Information

Benefits @Believe:

#Flexibility – Just punch in leaves, not intime and out time

#Office perks – a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture

#Transperancy – engaged in secondary activity just disclose it to us

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Additional information:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

Requirements

Contract type: Regular