Marketing Project Manager Associate

Believe Digital; Ernakulam; On-site; INR 400,000 - 700,000; Full time

Job summary

Believe Digital in India is seeking a dynamic Marketing professional to spearhead cohesive campaigns across digital, social media, PR, influencer marketing, and on-ground promotions. You will manage PR agencies, influencers, media partners, and vendors while driving engaging campaigns and experiential activities.

Ideal candidates have experience in media or music industries, excellent regional communication skills in Malayalam, and a track record of delivering high-impact campaigns in fast-paced

Qualifications

• Malayalam language proficiency preferred for regional communication and campaigns in South Indian markets.
• Experience in media, entertainment, music or related creative industries to navigate fast-paced campaigns and artist-led marketing.

Responsibilities

• To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.
• To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.
• To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required.
• To monitor campaign performance, audience insights, and market trends to optimize marketing effectiveness.
• To ensure stronger visibility and commercial impact for releases in a competitive music landscape.
• To bring ownership and accountability to the label's overall marketing and promotional efforts.
• To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Skills

Marketing strategy

Digital marketing

Social media

PR

Influencer marketing

Event marketing

Job description

Job Description

• To build and execute cohesive marketing strategies spanning digital, social media, PR, influencer marketing, and on-ground promotions.

• To manage relationships with PR agencies, influencers, content creators, media partners, and promotional vendors.

• To conceptualize and execute on-ground promotional activities, listening sessions, launch events, college activations, and experiential campaigns when required

• To monitor campaign performance, audience insights, and market trends in order to optimize marketing effectiveness.

• To ensure stronger visibility and commercial impact for releases in an increasingly competitive music landscape.

• To bring dedicated ownership and accountability to the label s overall marketing and promotional efforts.

• To ensure timely planning, coordination, and execution of release campaigns across internal and external stakeholders.

Qualifications

• Malayalam language proficiency is preferred to enable stronger communication, regional market understanding, media outreach, and culturally relevant campaign execution within the south indian music ecosystem.

• Prior experience in media, entertainment, music, or related creative industries is preferred to ensure familiarity with fast-paced campaign environments, artist-led marketing, and audience-driven content strategies.