Marcom Specialist

MindRuby Technologies; Indore District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MindRuby Technologies is seeking a creative Marketing Specialist to drive content creation, brand communication, and integrated campaigns. You will craft compelling content, manage digital campaigns, and boost brand visibility across social media, email, websites, and events.

The role covers content development, campaign planning, market research, and cross-functional collaboration with design and sales teams.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Journalism or Communications.
• 3–6 years in content marketing, corporate communications, brand management or digital marketing.
• Excellent writing, editing and storytelling skills.
• Experience managing social media platforms (LinkedIn, Instagram, Facebook).
• Familiarity with email marketing and CMS.
• Strong analytical skills and attention to detail.

Responsibilities

• Create high-quality content for websites, blogs, social media, newsletters, press releases and marketing collateral.
• Plan and execute integrated marketing campaigns across digital and offline channels.
• Maintain brand messaging and tone across all channels; support brand guidelines.
• Conduct market and competitor research; track marketing metrics and prepare reports.
• Collaborate with leadership, internal teams and external agencies to deliver initiatives.
• Support webinars, trade shows and corporate events; develop promotional materials.

Skills

Content marketing

Corporate communications

Brand management

Digital marketing

Social media management

Written communication

Analytical skills

Attention to detail

Education

Bachelor’s degree in Marketing, Business Administration, Journalism, or Communications

Bachelor’s or Master’s degree in Marketing or Business Administration

Tools

CMS

Canva

HubSpot

WordPress

Google Analytics

Job description

About The Role

We are looking for a creative and detail-oriented Marketing Specialist to drive content creation, brand communication, and integrated marketing campaigns. In this role, you will develop compelling content, manage digital campaigns, and strengthen brand visibility across multiple channels including social media, email, website, and events.

About The Role

We are looking for a creative and detail-oriented Marketing Specialist to drive content creation, brand communication, and integrated marketing campaigns. In this role, you will develop compelling content, manage digital campaigns, and strengthen brand visibility across multiple channels including social media, email, website, and events.

Key Responsibilities

Content Creation & Communication

• Create high-quality content for websites, blogs, social media, newsletters, press releases, and marketing collateral.
• Collaborate with design teams to develop engaging visual and written content.
• Ensure content aligns with brand guidelines and business objectives.

Campaign Management

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Monitor campaign performance and optimize strategies based on insights and analytics.

Brand Management

• Maintain consistency in brand messaging and tone of voice across all communication channels.
• Support the development and enhancement of brand guidelines.

Market Research & Analytics

• Conduct market and competitor research to identify trends and opportunities.
• Track key marketing metrics and prepare performance reports.

Cross-Functional Collaboration

• Partner with leadership, internal teams, and external agencies to deliver marketing initiatives.
• Coordinate with vendors and stakeholders to ensure timely execution.

Event Marketing

• Support webinars, trade shows, and corporate events.
• Develop promotional materials and communication plans for events.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Journalism, Communications, or a related field.
• 3–6 years of experience in content marketing, corporate communications, brand management, or digital marketing.
• Excellent writing, editing, and storytelling skills.
• Experience managing social media platforms such as LinkedIn, Instagram, Facebook..
• Familiarity with email marketing and content management systems (CMS).
• Strong analytical skills and attention to detail.

Good to Have

• Bachelor's/Master’s degree in Marketing or Business Administration.
• Experience in SEO and marketing analytics tools such as Google Analytics.
• Hands-on experience or interest in video content creation for YouTube and podcasts.
• Working knowledge of tools such as Canva, HubSpot, or WordPress.