Digital Marketing & Content Specialist

FRUITLINK TECHNOLOGIES PRIVATE LIMITED; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

FRUITLINK TECHNOLOGIES PRIVATE LIMITED in Hyderabad is seeking a Digital Marketing & Content Specialist to own the online presence, build brand awareness, and drive inbound growth. You will manage end-to-end digital marketing initiatives, design assets, run social media channels, and optimize content strategy.

The role requires 2+ years of hands-on experience in digital marketing, content creation, SEO, and copywriting.

Qualifications

• Minimum 2 years of hands-on digital marketing and content creation experience.
• Strong copywriting and editing skills with grammar and tone.
• Knowledge of SEO fundamentals and keyword research tools.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across web, search, and social channels to drive lead generation and brand awareness.
• Track performance metrics and analytics (Google Analytics) to report on ROI and continuously improve campaign performance.
• Manage and grow company social media profiles with a consistent posting and engagement schedule.
• Write, edit, and proofread engaging copy for blogs, website landing pages, email blasts, and social media posts.
• Apply on-page SEO best practices (keyword research, meta tags, headers, internal linking) to boost organic search visibility.
• Create eye-catching visual assets for social media posts, ad banners, email newsletters, and blog graphics using Canva, Adobe Photoshop, or Figma.
• Maintain brand consistency across all digital and print-ready collateral

Skills

Digital marketing

Lead generation

Content creation

Copywriting

Social media management

SEO basics

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

WordPress

Canva

Adobe Creative Suite

Job description

Job Title: Digital Marketing & Content Specialist

Job Overview

We are looking for a versatile and creative Digital Marketing & Content Specialist to own our online presence, build brand awareness, and drive inbound growth. In this role, you will manage end-to-end digital marketing initiatives, design marketing assets, run social media channels, write SEO-friendly copy, and optimize our content strategy.

Key Responsibilities

Digital Marketing & Strategy:

• Plan, execute, and monitor digital marketing campaigns across web, search, and social channels to drive lead generation and brand awareness.
• Track performance metrics and analytics (using tools like Google Analytics) to report on ROI and continuously improve campaign performance.
• Manage and grow company social media profiles (LinkedIn, Instagram, X/Twitter, Facebook, etc.) with a consistent posting and engagement schedule.
• Community management: respond to comments, direct messages, and monitor social sentiment.
• Write, edit, and proofread engaging copy for blogs, website landing pages, email blasts, and social media posts.
• Apply on-page SEO best practices (keyword research, meta tags, headers, and internal linking) to boost organic search visibility.
• Create eye-catching visual assets for social media posts, ad banners, email newsletters, and blog graphics using tools like Canva, Adobe Photoshop, or Figma.
• Maintain brand consistency across all digital and print‑ready collateral

Qualifications & Required Skill Set

• Experience: 2+ years of hands‑on experience handling digital marketing, social media, and content creation.
• Core Skills:
  • Working knowledge of digital marketing campaigns and lead generation funnels.
  • Proficiency in basic digital design (Canva, Adobe Creative Suite, or similar).
  • Strong social media management experience with an understanding of platform algorithms.
  • Solid understanding of SEO fundamentals (keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner).
  • Exceptional content writing and copywriting skills with a sharp eye for grammar and tone.
• Tools: Familiarity with Google Analytics, CMS platforms (like WordPress), and social scheduling tools.