Manager - Sponsorship Sales -

GMR Group

Delhi

On-site

INR 4,000,000 - 7,000,000

Full time

4 days ago

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Job summary

GMR Sports seeks an experienced Sponsorship Sales lead to maximize revenue across its franchises. You will identify and cultivate sponsor opportunities, present compelling proposals, and close deals to drive revenue growth.

The role requires an MBA from a reputed institute, 8+ years of sponsorship sales experience, and outstanding communication and interpersonal skills. Based in Delhi with travel as needed.

Qualifications

MBA from a reputed institute is essential.
Excellent communication and interpersonal skills are required.
Experience in sports sponsorship and sales is preferred.

Responsibilities

Drive sponsorship sales for GMR Sports franchises.
Prepare and present sponsorship proposals and pitches.
Lead negotiations and close sponsorship deals.
Coordinate with internal teams to deliver sponsor activation.
Monitor sponsorship performance and renewals.

Skills

Communication skills

Interpersonal skills

Networking

Problem solving

Team leadership

Education

MBA from reputed institute

Graduation from premier institute

Social media / fan management certification

Tools

CRM tools

MS Office Suite (Word, Excel, PowerPoint)

Job description

To Generate Revenue & shoulder the sales responsibilities of marketing function
To sell sponsorships for the properties like Dubai Capitals/Seattle Orcas/India Capitals/UP Yoddhas/Telugu Yoddhas and any other franchise owned by GMR Sports
Generate a vision to maximize revenue from existing business/resources
Planning & strategizing the marketing & sales channels
Should support Business head/ CEO on revenue projections

Job Purpose

To Generate Revenue & shoulder the sales responsibilities of marketing function
To sell sponsorships for the properties like Dubai Capitals/Seattle Orcas/India Capitals/UP Yoddhas/Telugu Yoddhas and any other franchise owned by GMR Sports
Generate a vision to maximize revenue from existing business/resources
Planning & strategizing the marketing & sales channels
Should support Business head/ CEO on revenue projections

ORGANISATION CHART

Manager – Sponsorship Sales Report to Chief Marketing Officer-GMR Sports

Accountabilities

KEY ACCOUNTABILITIES

Key Performance Indicators

Sponsorship Sales
Drive sponsorship sales initiatives as the main Key Performance Indicator (KPI), demonstrating expertise in identifying, cultivating, and closing sponsorship opportunities.
Act as the primary point of contact for potential sponsors within the sports industry, showcasing professionalism and expertise.
Sponsorship revenue generated
Client Engagement and Prospecting
Conduct proactive outreach and engage with potential sponsors to identify opportunities for partnership.
Deliver compelling presentations and proposals to potential sponsors, effectively articulating the value proposition of sponsorship opportunities.
Lead converted Vs Lead Generated
Negotiation and Deal Closure
Lead negotiations with potential sponsors, demonstrating confidence and adaptability to secure favorable sponsorship agreements.
Facilitate the contract negotiation process, ensuring clarity and alignment on terms and conditions.
# of negotiations undertaken
# of deals closed
Performance Monitoring and Client Satisfaction
Monitor the performance of sponsorship agreements and actively address any concerns or issues raised by sponsors.
Proactively seek feedback from sponsors to ensure satisfaction and identify opportunities for improvement.
Deals renewal rate
Clients Satisfaction Index
Industry Representation and Networking
Serve as a brand ambassador for the organization at industry events, conferences, and networking functions.
Leverage networking opportunities to expand the organization's reach and identify potential sponsorship leads
# of events attended
Conversion rate

KEY ACCOUNTABILITIES - Additional Details

EXTERNAL INTERACTIONS

Potential Sponsors, Industry Professionals, Social Media Partners, Event Management partners, Legal Representatives, Market Research Firms, Sales Channels & Creative Partners.

INTERNAL INTERACTIONS

CEO/ HODs

Vertical heads

Internal team including Corporate Communication Team

FINANCIAL DIMENSIONS

Assist in achieving the commercial revenue targets as per the AOP

Other Dimensions

Assist in enhancing the brand and sponsors' database

Education Qualifications

MBA from a reputed institute

Graduation from a premier reputed institute

The candidate should possess excellent communication skills â both verbal and written. He should have a certification course on Social media and sports fan management.

Candidate should possess a sharp problem-solving aptitude

Candidate should have strong interpersonal skills to effectively lead Cross-Functional / multi-disciplinary teams

Additional certifications or coursework in social media, global marketing, fan management, or market research methodologies

Relevant Experience

8 + years of professional experience
Previous experience in sponsorship sales
The individual must possess a results-driven approach and have the capability to formulate sales and business development strategies
Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines simultaneousy.
Excellent communication and interpersonal skills, with the ability to interact professionally with leagues and internal teams.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and expertise in CRM and sales tool.
Flexibility to work evenings, weekends, and travel as needed for sponsor events and activations.
Passion for sports and a genuine interest in promoting the team's brand and mission through strategic partnerships.

COMPETENCIES