Manager - Social Media Marketing

EYP Creations Pvt Ltd.; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

EYP Creations Pvt Ltd. in Mohali is seeking a Manager - Social Media Marketing to lead data-driven campaigns across multiple platforms. The role focuses on owning social pages, developing engaging content, and driving audience growth in a fast-paced entertainment environment.

The ideal candidate will balance creativity with analytics, stay ahead of trends, and collaborate with internal teams to deliver high-impact social media experiences for artists and campaigns.

Qualifications

• 3+ years of experience in Social Media Marketing / Digital Marketing.
• Experience in entertainment, music, media, lifestyle, or creative industries preferred.
• Strong understanding of platform algorithms and content formats.
• Creative thinker with data-driven approach and storytelling ability.
• Excellent communication and collaboration skills.
• Ability to manage multiple pages and campaigns simultaneously.
• Fast-paced creative environment and ownership mindset.

Responsibilities

• Develop and execute social media strategies across YouTube, Instagram, Facebook, LinkedIn, X, Snapchat, and other channels.
• Own social pages; ensure content planning, execution, growth, and engagement.
• Brainstorm creative campaigns, content ideas, and digital activations for diverse audiences.
• Create memes, reels, and social-first content that resonates with the audience.
• Stay updated on cultural trends to identify timely content opportunities.
• Plan and manage monthly/weekly content calendars for all platforms.
• Develop UGC-led content strategies and curate UGC playlists/campaigns.
• Collaborate with Content, Design, Artist Management, Brand Solutions, and others.
• Monitor performance with analytics; identify improvement opportunities.
• Track metrics like reach, engagement, views, followers, watch time, growth.
• Use data to optimize content strategy and growth.
• Engage with online communities through timely interactions.
• Monitor competitors and industry trends for new content opportunities.
• Suggest ideas to increase organic reach and engagement.
• Maintain consistent brand voice and content quality across platforms.
• Prepare regular performance reports with insights for management.

Skills

Social Strategy

Content Planning

Campaign Management

Instagram

YouTube

Reels

Short-Form Content

Meme Marketing

UGC

Audience Engagement

Social Media Analytics

Trend Spotting

Community Management

Content Calendar Management

Digital Marketing

Job description

Manager - Social Media Marketing

Experience: 3+ Years

Location: Mohali | Work from Office

About the Role

We are looking for a creative, strategic, and data-driven Social Media Marketing Manager to lead and execute social media strategies across multiple platforms. The ideal candidate should have a strong understanding of digital culture, audience behaviour, content trends, and social media growth, with the ability to convert ideas and trends into engaging content and impactful campaigns.

The role requires someone who can balance creativity with analytics, take ownership of social media pages, and build meaningful engagement with audiences.

Key Responsibilities

• Develop and execute comprehensive social media strategies and campaigns across platforms including YouTube, Instagram, Facebook, LinkedIn, X (Twitter), Snapchat, and other relevant channels.
• Take ownership of social media pages and ensure consistent content planning, execution, growth, and engagement.
• Brainstorm and conceptualize creative campaigns, content ideas, and digital activations for diverse pages and audiences.
• Develop engaging and relatable memes, topical content, reels, posts, and social-first creatives that resonate with the target audience.
• Stay updated with pop-culture trends, viral formats, emerging memes, internet culture, and platform trends, and identify opportunities for timely content creation.
• Plan and manage monthly/weekly content calendars and ensure timely execution across platforms.
• Develop and execute UGC-led content strategies, including curating and promoting UGC-based playlists and campaigns.
• Collaborate with internal teams such as Content, Design, Artist Management, Brand Solutions, and other stakeholders to develop high-impact social media content.
• Monitor social media and channel performance through relevant analytics and insights and identify opportunities for improvement.
• Track key metrics such as reach, engagement, views, followers, watch time, audience growth, and content performance.
• Use data and audience insights to continuously optimize content strategy and improve page/channel growth.
• Build and maintain genuine relationships with the online community through relevant, timely, and engaging interactions.
• Monitor competitor activity and industry trends to identify new content opportunities and best practices.
• Contribute innovative ideas for increasing organic reach, engagement, audience retention, and overall social media presence.
• Ensure consistency in brand voice, content quality, and communication across all social media platforms.
• Prepare regular performance reports and present key insights, learnings, and recommendations to management.

What We re Looking For

• 3+ years of experience in Social Media Marketing / Digital Marketing / Content Marketing, preferably within entertainment, music, media, lifestyle, or a creative industry.
• Strong understanding of major social media platforms and their respective content formats and algorithms.
• Excellent understanding of social media trends, memes, pop culture, viral content, and audience behaviour.
• Strong creative thinking with the ability to develop fresh, relevant, and platform-friendly content ideas.
• Strong analytical skills with the ability to interpret social media performance and derive actionable insights.
• Excellent communication and collaboration skills.
• Ability to manage multiple pages, campaigns, and priorities simultaneously.
• Strong ownership, attention to detail, and ability to work in a fast-paced creative environment.

Key Skills

Social Media Strategy | Content Planning | Campaign Management | Instagram & YouTube | Reels & Short-Form Content | Meme Marketing | UGC | Audience Engagement | Social Media Analytics | Trend Spotting | Community Management | Content Calendar Management | Digital Marketing

Why Join Us

Be part of a dynamic entertainment and creative ecosystem where you will have the opportunity to work on artists, music, entertainment content, digital campaigns, and diverse social media properties, while playing a key role in shaping their digital presence and audience engagement.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.