Manager/Senior Manager ( Female Candidate)

Prateek Group; Dadri; On-site; INR 400,000 - 800,000; Full time

Job summary

Prateek Group is seeking a skilled Digital Marketing professional with 4-6 years of experience to lead integrated campaigns across Google, Meta, email, and display. The role focuses on lead generation, conversions, and ROI, while building a strong social media presence for multiple brands.

You will coordinate with agencies and vendors, manage offline branding activities, and deliver performance analytics to leadership. A blend of online and offline marketing expertise is preferred.

Qualifications

• Experience planning and executing end-to-end digital campaigns across multiple channels.
• Ability to drive social media growth and engagement for multiple brands.
• Strong communication to brief agencies and coordinate cross-channel activities.
• Experience optimizing campaigns for ROI and delivering performance dashboards.

Responsibilities

• End-to-End Digital Campaign Management: plan and execute campaigns across Google Ads, Meta, display, email, and social media with focus on lead generation and ROI.
• Social Media Presence Growth: build and manage company social profiles, develop content strategies to drive engagement and brand awareness.
• Performance Analytics Optimization: analyze data, map customer journeys, optimize spend, and deliver dashboards to leadership.
• Agency Briefing Management: prepare campaigns, brief creatives and media agencies, ensure ATL/BTL campaigns are executed.
• PR, Branding Offline Marketing: manage brand communications, print ads, OOH and events for consistent messaging.
• Vendor Collaboration: coordinate with agencies, SEO consultants, designers, and vendors to meet timelines and budgets.

Skills

End-to-end campaign management

Social media presence & growth

Strong communication skills

Performance optimization

Agency briefing & management

Offline marketing

Branding

PR

Vendor collaboration

Job description

Job Summary

4 - 6 Years Job Description

Responsibilities

• End-to-End Digital Campaign Management Plan and execute integrated digital marketing campaigns across Google Ads, Meta (Facebook Instagram), display advertising, email marketing and social media with a focus on lead generation, conversions and ROI.
• Social Media Presence Growth Build and manage company social media pages across platforms, developing content strategies that drive engagement, brand awareness and audience growth for multiple organizations.
• Performance Analytics Optimization Use data and analytics to identify trends, evaluate end-to-end customer journeys across touchpoints, and optimize campaign spend for maximum performance. Deliver regular performance dashboards and insights to leadership.
• Agency Briefing Management Prepare detailed advertising plans, brief creative and media agencies, and ensure effective implementation of ATL/BTL campaigns including outdoor advertising, branding and retail promotions.
• PR, Branding Offline Marketing Manage brand communication, corporate shoots, print advertising, OOH and promotional events ensuring consistent messaging across digital and offline touchpoints.
• Vendor Partner Collaboration Coordinate with multiple agency partners, SEO consultants, designers and media vendors to deliver campaigns on time and within budget.

Key Skills

• End to end campagn Management
• Social media Presence and growth
• Strong Communication skills
• Performanace optomization
• Agency briefing and management
• Offlin marketing
• Branding
• PR
• Vendor collaboration