Manager/Senior Manager – Digital Analytics & Insights

NDTV Network; Dadri; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

NDTV Network is seeking a highly analytical professional to lead digital audience analytics, performance measurement, and strategic insights. The role focuses on analyzing digital content performance, audience behavior, and market trends, while delivering actionable recommendations and management presentations to improve digital viewership and engagement.

You will drive dashboards, MIS, and presentations for senior management, conduct competitive benchmarking, and monitor trends across websites,

Qualifications

• 8–12 years of experience in Digital Analytics, Media Research, BI, or Strategy.
• Strong analytical, problem-solving, and presentation skills.
• Experience with GA4, SimilarWeb, Comscore, YouTube Analytics, Meta Insights, Adobe Analytics, or equivalent tools.
• Advanced proficiency in Excel, PowerPoint, and Power BI/Tableau.
• Ability to convert complex data into actionable insights and strategic recommendations.
• Strong stakeholder management and communication skills.
• Experience in digital publishers, broadcasters, OTT, or media companies preferred.

Responsibilities

• Analyze digital performance across websites, apps, social, video, and OTT platforms.
• Generate audience, content, and platform insights to improve digital viewership.
• Develop dashboards, MIS, and analytical presentations for senior management.
• Conduct competitive benchmarking and identify growth opportunities.
• Present data-driven recommendations to Editorial, Product, Marketing, and Leadership teams.
• Monitor audience trends, content performance, and digital consumption patterns.
• Automate reporting and improve analytics frameworks using AI and visualization tools.

Skills

Analytical thinking

Presentation skills

Stakeholder management

Data-to-insight communication

Problem solving

Tools

GA4

SimilarWeb

Comscore

YouTube Analytics

Adobe Analytics

Job description

We are looking for a highly analytical professional to drive digital audience analytics, performance measurement, and strategic insights. The role focuses on analyzing digital content performance, audience behavior, and market trends, while delivering actionable recommendations and management presentations to improve digital viewership and engagement.

Key Responsibilities

• Analyze digital performance across websites, apps, social, video, and OTT platforms.
• Generate audience, content, and platform insights to improve digital viewership.
• Develop dashboards, MIS, and analytical presentations for senior management.
• Conduct competitive benchmarking and identify growth opportunities.
• Present data-driven recommendations to Editorial, Product, Marketing, and Leadership teams.
• Monitor audience trends, content performance, and digital consumption patterns.
• Automate reporting and improve analytics frameworks using AI and visualization tools.

Key Requirements

• 8–12 years of experience in Digital Analytics, Media Research, Business Intelligence, or Strategy.
• Strong analytical, problem-solving, and presentation skills.
• Experience with GA4, SimilarWeb, Comscore, YouTube Analytics, Meta Insights, Adobe Analytics, or equivalent tools.
• Advanced proficiency in Excel, PowerPoint, and Power BI/Tableau.
• Ability to convert complex data into actionable insights and strategic recommendations.
• Strong stakeholder management and communication skills.
• Experience in digital publishers, broadcasters, OTT, or media companies preferred.