Reporting & Insights - Analyst

Annalect Group, Inc.; Bengaluru; On-site; USD 454 - 909; Full time

Job summary

This exciting role at a leading media and advertising agency involves partnering with clients to create data-driven marketing strategies. The position requires a strong foundation in data management and analytics, along with the ability to communicate insights effectively. You will be responsible for gathering requirements, managing data, and ensuring high-quality deliverables. Join a dynamic team that values innovation and creativity, where your contributions will drive impactful marketing decisions. If you're passionate about data and eager to make a difference in the media landscape, this opportunity is perfect for you.

Qualifications

• 3-5 years experience in data management and analysis in media or relevant domain.
• Strong analytical skills with hands-on experience in MCI is a must.

Responsibilities

• Partner with clients to create best-in-class data & analytics for business decisions.
• Manage data reporting using tools like Alteryx and maintain QA processes.

Skills

Data Management

Analytical Skills

Problem-Solving

Communication Skills

Data Visualization

Media Metrics Knowledge

Education

Bachelor's Degree

Tools

Alteryx

Excel

Power BI

Tableau

SQL

Google Cloud Platform

AWS

Google Big Query

Double Click Campaign Manager

DV360

Job description

Overview

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Responsibilities

This is an exciting role and would entail you to:

• Partner with internal and external clients in their desire to create ‘best-in-class data & analytics to support their business decisions.
• Be a passionate champion of data-driven marketing and create a data and insight-led culture across teams.
• Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions.
• Data management and reporting using different tools and techniques like Alteryx.
• Strong knowledge on media metrics, custom calculations, and metrics correlation.
• Good to have (not mandatory) data visualization using Excel.
• Ability to identify and determine key performance indicators for the clients.
• QA process: Maintain, create and review QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
• Responsible for maintaining the reporting requirements as per the delivery cadence defined by the client. Create and maintain project specific documents such as process, quality, and learning documents.
• Able to work successfully with teams, handling multiple projects and meeting client expectations.

Qualifications

This may be the right role for you if you have:

• Bachelor’s Degree required.
• 3 to 5 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability.
• Good analytical ability and logical reasoning with hands-on experience in MCI is a must.
• Good experience of MS Excel required.
• Experience in data visualization and report generation using Power BI and other tools like Tableau, SQL would be beneficial.
• Familiarity with Google Cloud Platform would be good to have.
• Knowledge of media/advertising is beneficial but not mandatory.
• Strong written and verbal communication skills.
• Familiarity working with large data sets and creating cohesive stories.
• Understanding of media domain and channels like Display, Search, Social, Competitive.
• Experience of creating tables in databases like AWS, Google Big Query, etc.
• Familiarity with data platforms like Double Click Campaign Manager, DV360, SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid, Sizmek, Kenshoo, Nielsen, Kantar, MediaMath, Prisma, AppNexus.