Assistant Manager - Social Analytics & Reporting

Nykaa; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Nykaa is seeking an Assistant Manager with a strong affinity for content, social media analytics, data analysis, and numbers. You will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem.

Turn data into actionable strategies and collaborate with content, BI, brand management, and finance teams. You will drive end-to-end reporting, support leadership with customized analyses for decks and reviews, and guide opportunities

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 5–7 years of experience in digital marketing, social media analytics, and data reporting.
• Expertise across social platforms including Meta, Instagram, YouTube, LinkedIn, X, and influencer channels.
• Proficiency with web and social analytics tools (e.g., Meta Ads Manager, Google Analytics, Omniture, Emplifi, Socialbakers, Trackr, Unmetric, OLAP).
• Advanced Excel and PowerPoint skills; comfortable with projections, budgeting, and numerical analysis.
• Strong background in social media listening and sentiment analysis.

Responsibilities

• Lead social media analytics, performance marketing tracking, and holistic channel reporting across multiple brands.
• Plan, execute, and optimize paid content distribution on Meta, YouTube, and other platforms.
• Analyze historical performance to define benchmarks and support campaign target-setting.
• Track budgets and optimize ad delivery within set limits.
• Conduct pre- and post-campaign analyses for major events and content initiatives.
• Provide strategic insights to content, BI, brand, and finance teams.

Skills

Social media analytics

Data analysis

Performance marketing

Budgeting

Excel

PowerPoint

Cross-functional

Sentiment analysis

Meta Ads Manager

Google Analytics

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Analytics

Omniture

Emplifi

Socialbakers

Job description

We are looking for an Assistant Manager with a strong affinity for content, social media, data analysis, and numbers. In this role, you will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem. You will turn data into actionable strategies, connect digital performance with brand objectives, and collaborate cross-functionally with content, business intelligence, brand management, and finance teams.

Key Responsibilities :

Performance Marketing & Paid Content Strategy

• Work with content teams to plan, execute, and optimize paid content distribution across digital platforms including Meta and YouTube.
• Analyze historical performance to define operational benchmarks and support target-setting for major campaigns and ongoing activities.
• Continuously track, allocate, and optimize ad budgets to ensure efficient campaign delivery within set budgets.
• Execute platform innovation, including audience cohort experiments and exploring newer features on Meta and YouTube.
• Partner with the Business Intelligence team to define key performance metrics and analyze simple web traffic data and cohorts to better understand the social customer.
• Conduct pre- and post-campaign analysis for major events, content initiatives, and brand reviews.
• Manage social media listening tools to conduct sentiment analysis across channels in coordination with customer service teams.
• Track Share of Voice (SOV) across brands and categories.

Holistic Reporting & Strategic Insights

• Deliver end-to-end channel reporting across brands, including monthly, quarterly, annual, and flagship sale reports.
• Support leadership and external stakeholders with customized analysis for investor decks, strategic business reviews, and brand partner presentations.
• Provide strategic insights, best practices, and trends to guide the content team and inform product/marketing opportunities.
• Maintain strict turnaround times on search trend data, monthly reports, and performance dashboards.

MIS, Revenue Tracking & Operational Execution

• Maintain integrated Content Marketing MIS sheets, tracking monthly marketing expenditures, brand-funded spends, and gross margins.
• Track channel revenue generation, align buy-ins with Brand Managers, and collaborate with Finance for accurate data reconciliation.
• Monitor daily and monthly targets in alignment with firm-wide annual goals.
• Identify and implement improvements for existing analytical tools, processes, and emerging social channel features.

Knowledge and Skill/Qualification Requirements :

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 5 to 7 years of relevant experience in digital marketing, social media analytics, and data reporting.
• Expertise across social platforms including Facebook/Meta, Instagram, YouTube, LinkedIn, Twitter/X, and influencer channels.
• Proficiency with web and social analytics tools (e.g., Meta Ads Manager, Google Analytics, Omniture, Emplifi, Socialbakers, Trackr, Unmetric, Konnek Insights, OLAP).
• Advanced skills in Excel and PowerPoint; comfortable managing projections, budgeting, and numerical analysis.
• Strong background in social media listening and sentiment analysis.
• Knowledge or affinity for the beauty and fashion e-commerce sectors is a plus.