Associate Director- Cross Screen Consumption & Engagement Insights

JioStar; India; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

JioStar in India seeks a seasoned Research / Consumer Insights / Data Science professional to translate complex data into decision-ready narratives and drive a unified view of audience behavior across TV and digital platforms.

You will build integrated datasets, design the Total Audience Measurement framework, analyze cross-screen journeys, and generate actionable insights to inform leadership decisions. The role emphasizes storytelling, dashboards, and AI-powered analytics.

Qualifications

• 8+ years of experience in consulting, strategy, analytics roles.
• Hands on experience of SQL & data processing.
• Strong grasp of business concepts and data interpretation.
• Excellent written and verbal communication skills.
• Ability to simplify complex ideas and tailor messages for various audiences.

Responsibilities

• Cross-Screen Data & Measurement: Build and manage integrated deterministic datasets across TV & Digital ecosystems.
• Design and own the Total Audience Measurement framework to deliver a unified view of reach, consumption, and engagement.
• Consumer Insights & Analytics: Analyze cross-screen behavioral journeys and consumption patterns.
• Generate actionable insights to solve key business problems.
• Performance Tracking & MIS: Design and maintain centralized MIS dashboards tracking KPIs across business units.
• Identify performance gaps and provide clear, data-backed recommendations.
• Develop predictive models for cross-screen consumption and engagement trends.
• Drive AI-led automation and analytics adoption to improve efficiency and scalability.
• Storytelling & Stakeholder Management: Translate data into clear narratives and executive presentations.
• Drive alignment through workshops and leadership forums.

Skills

SQL

Data processing

Data interpretation

Written and verbal communication

Storytelling

Consulting/strategy analytics

Job description

Role Summary:

We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV & Digital, enabling leadership to take data-backed strategic actions.

Key Responsibilities:

Cross-Screen Data & MeasurementBuild and manage integrated deterministic datasets across TV & Digital ecosystemsDesign and own the Total Audience Measurement framework to deliver a unified view of reach, consumption, and engagementConsumer Insights & Analytics Analyze cross-screen behavioral journeys and consumption patternsGenerate actionable insights to solve key business problemsPerformance Tracking & MIS Design and maintain centralized MIS dashboards tracking KPIs across business unitsIdentify performance gaps and provide clear, data-backed recommendationsDevelop predictive models for cross-screen consumption and engagement trendsDrive AI-led automation and analytics adoption to improve efficiency and scalabilityStorytelling & Stakeholder Management Translate data into clear narratives and executive presentationsDrive alignment through workshops and leadership forums

Qualifications & Key Skills:

8+ years of experience in consulting, strategy, analytics roles.Hands on experience of SQL & data processing.Strong grasp of business concepts and data interpretation.Excellent written and verbal communication skills.Ability to simplify complex ideas and tailor messages for various audiences.Work in fast-paced environment. .