Manager - Sales, mediasmart

Affle; Gurugram District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Affle, a global technology company, is seeking a Manager – Direct Sales for mediasmart to drive new business and revenue growth by building direct relationships with brands and advertisers. You will position mediasmart’s programmatic, mobile, CTV and DOOH solutions to achieve measurable outcomes and own the full sales lifecycle from prospecting to closure.

The ideal candidate has a strong network of direct advertisers, a consultative selling approach, and a solid understanding of digital

Qualifications

• Experience in digital advertising, AdTech, and programmatic sales.
• Proven track record in acquiring and growing direct advertiser relationships.
• Strong ability to understand client objectives and translate them into media solutions.

Responsibilities

• Drive new business by identifying, engaging, and converting direct advertisers across industries.
• Build and manage relationships with brand marketing and growth teams.
• Develop a strong pipeline and own the sales cycle from prospecting through closure.

Skills

Digital advertising

AdTech

Programmatic sales

Direct advertiser sales

Negotiation

Stakeholder management

Communication skills

Job description

Position Description

We are looking for a Manager – Direct Sales to drive new business and revenue growth for mediasmart by building direct relationships with brands and advertisers. The role will focus on identifying and winning new advertisers, understanding their marketing objectives and positioning mediasmart’s programmatic, mobile, CTV and DOOH solutions to deliver measurable business outcomes. The ideal candidate will bring a strong network of direct advertisers, a consultative sales approach and a solid understanding of digital and programmatic advertising.

Designation: Manager - Sales

Location: Gurgaon, Mumbai and Bangalore

Position Description

We are looking for a Manager – Direct Sales to drive new business and revenue growth for mediasmart by building direct relationships with brands and advertisers. The role will focus on identifying and winning new advertisers, understanding their marketing objectives and positioning mediasmart’s programmatic, mobile, CTV and DOOH solutions to deliver measurable business outcomes. The ideal candidate will bring a strong network of direct advertisers, a consultative sales approach and a solid understanding of digital and programmatic advertising.

What You’ll Do

• Drive new business acquisition by identifying, engaging and converting direct advertisers across relevant industries.
• Build and manage relationships with brand marketing, digital, media and growth teams.
• Develop a strong pipeline of prospective advertisers and own the sales cycle from prospecting through closure.
• Understand client objectives and translate them into relevant programmatic and omnichannel media solutions.
• Sell mediasmart’s capabilities across mobile, CTV, DOOH, audience targeting, location-based advertising and performance-led campaigns.
• Develop customised pitches, proposals and media solutions based on client requirements.
• Work closely with internal Sales, Campaign Management, Product and Operations teams to ensure smooth campaign execution and client delivery.
• Build long-term relationships with advertisers and identify opportunities to grow existing accounts.
• Track pipeline, revenue and sales activity and consistently work towards revenue targets.
• Stay close to market trends, advertiser priorities, competitive offerings and emerging opportunities in digital advertising.
• Represent mediasmart at relevant industry events and build visibility within the advertiser ecosystem.

What We’re Looking For

• 4–7 years of experience in digital advertising, AdTech, media or programmatic sales.
• Proven experience in direct advertiser/brand sales with a track record of acquiring and growing client relationships.
• Strong network across brands, advertisers and digital marketing teams.
• Good understanding of programmatic advertising, digital media buying and campaign objectives.
• Experience selling solutions across mobile, CTV, DOOH or other digital channels is an advantage.
• Strong consultative selling and presentation skills.
• Ability to engage senior marketing and business stakeholders and understand their business objectives.
• Strong commercial acumen, negotiation skills and ownership of revenue targets.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Excellent communication and relationship-building skills.

What We’re Looking For In The Person

We’re looking for someone who is hungry for business, enjoys opening doors and knows how to turn a conversation into a client relationship. You should be equally comfortable walking into a brand's marketing team, understanding what they're trying to achieve and building a solution around it — rather than simply taking a media brief and responding to it. You should have the confidence, network and commercial instinct to create business, not just manage it.

Work Environment Details

About Affle

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI‑led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI‑powered agents and algorithms go beyond automation and efficiency to deliver next‑gen experiences through deep human‑vs‑non‑human data distillation.

For more details, please visit: www.affle.com

About BU

mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.

Unique strengths such as omni‑channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.

mediasmart is now part of the Affle Group, a fast growing public listed company. Affle (India) Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE)

To learn more visit www.mediasmart.io

Why mediasmart?

mediasmart gives advertisers access to an omnichannel programmatic platform across Mobile, CTV and DOOH, combining audience intelligence, targeting, creative and measurable media outcomes. This is an opportunity to help grow the direct advertiser business and build deeper relationships between mediasmart and some of the region's leading brands.