Manager - Sales, mediasmart

Affle; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Affle is seeking a seasoned brand sales professional to lead mediasmart in India, building partnerships with top advertisers and agencies and scaling the platform regionally. You will drive direct sales, develop a strong pipeline, and establish thought leadership across the branding ecosystem.

The role emphasizes building revenue, collaborating with global teams, and representing mediasmart at industry events to identify growth opportunities and trends in the digital advertising landscape.

Qualifications

• 3–5 years of experience in brand sales or platform sales.
• Experience with Big 5 agencies or platform sales for DSP/DMP/Martech.
• Strong understanding of mobile ad tech and programmatic ecosystems.
• Excellent relationships with media agencies, trading desks and advertisers.
• Hands-on, self-starter, goal-oriented with supervision-free work ethic.
• Experience guiding deals with global coordination across stakeholders.
• Understanding of sell-side dynamics and SSP operations.
• Excellent communicator and service-oriented leader.

Responsibilities

• Engage leadership at top advertisers to craft joint business plans.
• Build active sales pipeline for Agency/Trading Desk deals and Brand IO.
• Lead sales for mediasmart programmatic and proximity platforms.
• Foster collaboration and accountability across teams.
• Drive revenue by activating new accounts and enabling direct sales.
• Optimize programmatic platforms for revenue growth.
• Evaluate RTB programs and propose growth opportunities.
• Provide periodic reporting and analysis of programmatic efforts.
• Maintain relationships with programmatic players and partners.
• Work with global Client Services, Supply & Marketing to drive success.
• Represent mediasmart at industry events to spot growth trends.

Skills

Big 5 Agencies

Platform Sales

Programmatic Ad Tech

Mobile Ad Tech

Relationship Building

Job description

Position Description

The core responsibility is to build & sustain the mediasmart business for their respective region. This entails penetration across direct brand partnerships, agency relations & building thought leadership across the branding eco system for the platform. We’re looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate & scale this platform’s success within India as it has seen globally.

Primary Responsibilities

• Engage at leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding ecosystem for your brand.
• Work to build an active sales pipeline for large Agency/Trading Desk deals and also for Brand IO business & ensure quarterly goals achievement for their respective region as the regional leader.
• Lead sales for Affle’s mediasmart programmatic & proximity platform, CTV & mDMP proposition to leading agencies, trading desks and advertisers in your region.
• Instil a culture of collaboration and accountability.
• Drive revenue growth by activating new accounts; enable the direct sales team to drive programmatic revenue.
• Optimize programmatic platforms for maximum revenue generation.
• Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)
• Periodic reporting and analysis of our programmatic efforts.
• Create and maintain strong relationships with the programmatic players in the market.
• Work actively with global Client Services, Supply & Marketing teams to help drive success for onboarded clients.
• Attend key industry events to represent mediasmart and identify growth trends in the digital advertising ecosystem.

Required Skills

• Overall 3-5 years of experience.
• Desk of the Big 5 Agency Groups or in Platform Sales for a DSP/DMP/Martech industry.
• Good understanding of the mobile ad tech and programmatic ecosystem.
• Great relationships across levels with top media agencies, Trading desks, and advertisers.
• Very hands-on, self-starter and goal-oriented, able to work without supervision.
• Past experiences guiding deals that may involve global collaboration between multiple internal and external stakeholders.
• Understand the dynamics of the sell-side, most notably operations of supply-side platforms.
• Superb communicator and service-oriented leader.

About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.

About mediasmart

mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message.