Role
Store Manager
Job Level / Designation
Manager
Function / Department
Retail
Job Purpose
- Overall responsibility for activities at a Vi store spanning customer service, store-level sales and revenue targets across all products (voice – post‑paid / prepaid, data etc.)
- Execute marketing promotions, display, and store experience schemes
Key Result Areas / Accountabilities
Sales
- Achieve sales target for all products (Voice – Post‑paid / prepaid, data, VAS, handsets etc.) at a Vi store
- Ensure and monitor quality of acquisition through the store
- Revenue – Deliver revenue targets for the store
- Increase revenue per footfall by aiding customers’ purchase decisions
RoI
- Achieve profitability (Return on Investment) targets for the store
- Minimize losses from pilferage (wastage) and shrinkage (unidentified losses)
Customer Service
- Manage churn and achieve customer satisfaction for walk‑in customers
Store Management
- Ensure adherence to store processes in terms of documentation and systems
- Ensure infrastructure / store upkeep
- Maintain availability of stock at the store while adhering to norms
- Ensure appropriate placement of pop‑ups and product displays at store
Marketing
- Execute marketing, branding and promotion activities
- Ensure fliers / brand POS are available at store
- Resolve channel‑specific issues within specific timelines
People
- Resolve store‑specific issues within specific timelines
- Keep employee‑retention and motivation levels high through regular reviews and performance streamlining of both on‑roll and off‑roll employees
- Identify gaps in performance of immediate team and ensure training to bridge the same
HSW Compliance
- Ensure that the HSW norms are adhered to
Critical Success Factors
- Continuous Learning & Empowering Talent
- Building Team Commitment
- Leads Decision Making & Delivering Results
Threshold Functional Competencies
- Products, Services and Technology Knowledge – Consumer
Differentiating Functional Competencies
- Sales Planning and Forecasting
- Solving Problems
Experience
- 2 – 5 years
- Experience of retail store and customer relationship management
- Revenue Target achievement and cost management
Qualifications
- Essential: Graduation
- Desired: Full‑time post‑graduation in business management/MBA