Area Retail Manager

Vodafone Idea Limited; Jaipur; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Vodafone Idea Limited is seeking an Area Lead Vi Stores / Outbound & Vi Mini Stores (M2/Asst. General Manager) to manage mapped Vi Stores, grow customer reach and revenue. The role focuses on increasing footfall, optimizing profitability, and enhancing customer experience across Vi retail outlets.

The candidate will drive net adds, oversee store costs, and coach a team for best-in-class service while coordinating with Marketing for promotions and with Circle Postpaid Lead for governance.

Qualifications

• Management Graduate with exposure to retail operations and P&L management.
• Experience in Franchisee/DSA/DST management and channel sales.
• Ability to coordinate with multiple functions for priority alignment.
• Strong problem solving, strategic and analytical capabilities.

Responsibilities

• Achieve sales targets for Postpaid, Mifi, Premium nos and related offerings.
• Facilitate roll-out/relocation of Vi Stores and manage store governance.
• Ensure quality of acquisition through the retail channel and monitor costs.
• Drive churn reduction and customer satisfaction for walk-ins.
• Collaborate with Marketing for footfall, promotions and branding.
• Oversee training and performance reviews for on-roll and off-roll staff.
• Plan IOIP sales activities and supervise Neo channel delivery adherence.

Skills

Retail operations

Leadership

People management

CRM / customer experience

Strategic thinking

Education

Management Graduate

Job description

Role

Area Lead Vi Stores / Outbound & Vi Mini Stores

Job Level/ Designation

M2/ Asst. General Manager

Function / Department

Postpaid / Vi Stores / Outbound & Vi Mini Stores

Reports to

Circle Postpaid Lead

Job Purpose

Manage the mapped Vi Stores and grow customer and revenue market share. Key purpose of the role includes –

• Increasing footfall, conversion-to-customers and sales
• Increasing profitability through innovative sales and revenue maximization programs
• Enhance customer experience across all VIL retail outlets
• Drive the net add and revenue enhancement agenda through the Vi Mini Stores and Outbound channel.

Key Result Areas/Accountabilities

• Achieve sales target for all products (Post-paid – red, family etc. /Mifi, Premium nos., and other offerings that may be introduced from time to time.
• Facilitate roll-out/Relocation of Vi Stores
• Manage efficacy of GMB(Google my biz) for end to end implementation, cross pollination, any kind of Non-compliance/non-adherence in your area
• Ensure and monitor quality of acquisition through the retail channel
• Achieve revenue targets at Vi Stores
• Setting up a governance and following up with Circle Vi Store Lead for CAPA of complaints and processes to drive business process re-engineering
• Full ownership of complaints accrued from Vi stores as a part of escalation management
• Oversee Store Manager in key operating costs – store operating cost, people cost etc.
• Manage churn and achieve customer satisfaction for walk-in customers at Vi Stores
• Work with Marketing Team to recommend marketing, branding and promotion activities to increase footfalls
• Keep employee-retention and motivation levels high through regular reviews of performance of both on-roll and off-roll employees
• Identify gaps in performance of immediate team and ensure training to bridge the same.
• Achieve acquisition net of churn as per DB for all segment – Consumer , Digital , Enterprise (SOHO/ SME), IOIP , large accounts etc.
• Drive and sustain engagement for team members -FLs to facilitate delivery on key organizational goals and KRAs.
• Planning for activities to drive IOIP sales
• Driving business through the Neo channel by supervising adherence to norms like same day calling / O2A % etc ( for markets where Neo delivery is through ViMS and CSP / DST Channel ).
• Tracking competition activities and being updated on key market developments
• Driving the postpaid agenda through the CSP / DST / Outbound channel by supervising, recruitment, training and productivity.

Core Competencies, Knowledge, Experience

• Understanding of organized retail management best practices and customer relationship management
• Leadership & people management skills

Must have technical / professional qualifications:

• Management Graduate
• P&L management skills
• Understanding of organized retail management best practices and customer relationship management
• Leadership & people management skills.
• Experience in Franchisee / DSA / DST management
• Ability to coordinate with and influence other functions for alignment on priorities related to the ViMS & outbound vertical
• Problem solving, strategic & analytical capabilities

Years of Experience

7-10 years of experience in Retail Operations with at least a couple of years in people management roles. Candidates with below mentioned experience would be preferred

1. Channel Sales Handling

2. People Management Experience ( Onroll)

Direct reports

9-12 depending on size of Team/territory assigned.