Manager - Product Marketing

Gokwik Commerce Solutions; Bengaluru; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

GoKwik is seeking a Product Marketing Manager to own the GTM strategy for its core products, translating complex product capabilities into clear positioning and compelling narratives that drive adoption and revenue.

You'll work across Product, Sales, Marketing and Merchant Success to take products from roadmap to market, creating sales assets, onboarding flows, and campaigns that accelerate feature adoption and growth.

Qualifications

• 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
• Strong understanding of the D2C/eCommerce ecosystem and key buyer personas.
• Strong storytelling, copywriting, and communication skills.
• Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
• Strong cross-functional experience with Product, Design, Sales, Marketing, and Customer Success teams.
• High ownership and a bias for action; comfortable operating in ambiguity and driving outcomes independently.
• An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.

Responsibilities

• Own positioning, messaging, value propositions, and GTM strategy for assigned products.
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
• Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
• Enable customer-facing teams with product training, sales enablement material, and regular product updates.
• Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.

Skills

Storytelling

Copywriting

Communication

Cross-functional

Ownership

Bias for action

AI tools

Problem-solving

GTM strategy

CRM automation

Product marketing

Messaging

Positioning

Cross-sell

Job description

About GoKwik

GoKwik is a growth operating system built to maximise D2C GMV. Since 2020, we ve evolved from an RTO-reduction product into an AI-first Growth OS spanning checkout optimisation, payments, retention, engagement, and post-purchase experiences.

Today, GoKwik powers 15,000+ merchants across 50+ countries through products like KwikCheckout, COD RTO, KwikEngage and Return Prime. Backed by Z47, Peak XV Partners and Think Investments, we re building the infrastructure that helps D2C brands grow faster and more efficiently.

Why This Role Matters

As a Product Marketing Manager, you'll own the GTM strategy for one or more of GoKwik s core products. you'll translate complex product capabilities into clear positioning, compelling narratives, and GTM programs that drive product adoption and revenue.

you'll work at the intersection of Product, Sales, Marketing, Design, and Merchant Success to understand customer needs, shape product narratives, and take products from roadmap to market.

What you’ll Own

• Own positioning, messaging, value propositions, and GTM strategy for assigned products.
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
• Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
• Enable customer-facing teams with product training, sales enablement material, and regular product updates.
• Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.

Who You Are

• 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
• Strong understanding of the D2C/eCommerce ecosystem and key buyer personas including founders, marketers, and growth leaders.
• Strong storytelling, copywriting, and communication skills with the ability to simplify complex products.
• Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
• Strong cross-functional experience working with Product, Design, Sales, Marketing, and Customer Success teams.
• High ownership and a bias for action; you re comfortable operating in ambiguity and driving outcomes independently.
• An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.

Why GoKwik

At GoKwik, you'll work at the forefront of D2C, eCommerce, and AI, building products that directly impact how brands grow. you'll have the opportunity to own high-impact product marketing initiatives, work closely with product and business teams, and shape how innovative products are positioned and taken to market at scale. As we continue to expand globally, you'll be part of a fast-moving environment where your ideas can directly influence product adoption, merchant growth, and business outcomes.

Required Skills

• Problem-solving
• gtm strategy
• cross sell
• CRM automation
• product makreting
• messaging
• positioning