Manager - Product Marketing

GoKwik Commerce Solutions Pvt Ltd; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

GoKwik Commerce Solutions Pvt Ltd seeks a Product Marketing Manager to own GTM strategy for core products, translating complex capabilities into clear positioning and compelling narratives. You’ll work across Product, Sales, Marketing, Design, and Merchant Success to bring products from roadmap to market.

You’ll craft marketing assets, optimize onboarding and in-app messaging, and drive campaigns with a data-driven approach.

Qualifications

• 3–6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce tech.
• Strong storytelling, copywriting, and communication skills to simplify complex products.
• Experience partnering with Product, Sales, Marketing, Design and Customer Success.

Responsibilities

• Own positioning, messaging, value propositions, and GTM for assigned products.
• Lead end-to-end GTM for product launches, feature releases, and campaigns.
• Collaborate with Product to define personas and narratives around product innovation.
• Create marketing assets including decks, one-pagers, case studies, battle cards, and sales collateral.
• Build onboarding and in-app messaging to drive feature adoption and CLM journeys.
• Conduct competitive analysis and market research to sharpen positioning.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns and webinars.
• Enable customer-facing teams with training and product updates.
• Track adoption and funnel metrics to measure impact and iteratively improve GTM.

Skills

Product marketing

GTM strategy

Storytelling

Copywriting

Cross-functional collaboration

Tools

PowerPoint

Canva

Job description

About GoKwik

GoKwik is a growth operating system built to maximise D2C GMV. Since 2020, we've evolved from an RTO-reduction product into an AI-first Growth OS spanning checkout optimisation, payments, retention, engagement, and post-purchase experiences. Today, GoKwik powers 15,000+ merchants across 50+ countries through products like KwikCheckout, COD RTO, KwikEngage and Return Prime. Backed by Z47, Peak XV Partners and Think Investments, we're building the infrastructure that helps D2C brands grow faster and more efficiently.

Why This Role Matters

As a Product Marketing Manager, you'll own the GTM strategy for one or more of GoKwik's core products. You'll translate complex product capabilities into clear positioning, compelling narratives, and GTM programs that drive product adoption and revenue. You'll work at the intersection of Product, Sales, Marketing, Design, and Merchant Success to understand customer needs, shape product narratives, and take products from roadmap to market.

What You'll Own

• Own positioning, messaging, value propositions, and GTM strategy for assigned products.
• Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
• Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
• Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
• Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
• Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
• Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
• Enable customer-facing teams with product training, sales enablement material, and regular product updates.
• Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.

Who You Are

• 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
• Strong understanding of the D2C/eCommerce ecosystem and key buyer personas including founders, marketers, and growth leaders.
• Strong storytelling, copywriting, and communication skills with the ability to simplify complex products.
• Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
• Strong cross-functional experience working with Product, Design, Sales, Marketing, and Customer Success teams.
• High ownership and a bias for action; you're comfortable operating in ambiguity and driving outcomes independently.
• An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.

Why GoKwik

At GoKwik, you'll work at the forefront of D2C, eCommerce, and AI, building products that directly impact how brands grow. You'll have the opportunity to own high-impact product marketing initiatives, work closely with product and business teams, and shape how innovative products are positioned and taken to market at scale. As we continue to expand globally, you'll be part of a fast-moving environment where your ideas can directly influence product adoption, merchant growth, and business outcomes.