GoKwik – Manager – Performance Marketing GoKwik

The Corporate Institute; Gurgaon; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

GoKwik is hiring a Marketing Manager to lead a team focused on performance-driven growth for D2C/eCommerce brands. You will own paid campaigns across Meta Ads, optimize CAC/ROAS, and partner with brands on budget planning, funnel diagnostics, and creative testing.

This role blends strategy with hands-on execution in a collaborative environment. You will mentor marketers, build scalable playbooks, and work with product, analytics, and partnerships teams to drive measurable growth across regions.

Qualifications

• 6–8 years of experience in performance marketing, ideally with agency and brand exposure.
• Proven ROI-positive Meta campaigns with budget scaling and creative testing.
• Deep understanding of eCommerce and D2C funnels for SMBs and digital-first brands.
• Experience mentoring high-performing teams.
• Strategic thinker with strong analytics and dashboard skills.
• Strong communication and collaboration across clients, agencies, and internal teams.

Responsibilities

• Lead and mentor a pod of marketers focused on growth marketing for D2C/eCommerce brands.
• Own strategy and execution of paid campaigns, primarily Meta Ads, optimizing CAC, ROAS, CTR, CVR.
• Partner with brands on budget planning, funnel diagnostics, and creative experimentation.
• Collaborate with client teams and agency partners for consistent outcomes.
• Build scalable playbooks and upskill on platform innovations and data-driven decisions.
• Work cross-functionally with product, analytics, and partnerships teams to unlock growth.

Skills

Performance marketing

Meta Ads

Campaign optimization

Team leadership

Data-driven decisions

Job description

About the job:

About GoKwik:

GoKwik is a growth operating system designed to power D2C and eCommerce brands – from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement.

Today, GoKwik enables over 15,000+ merchants worldwide, processes around $2 billion in GMV, and is strengthening its AI-powered infrastructure.

Backed by RTP Global, Z47, Peak XV, and Think Investments and bolstered by a $13 million growth round in June 2025 (total funding: $68 million), GoKwik is scaling aggressively across India, the UK, Europe, and the US.

Why This Role Matters:

We’re investing in a new strategic initiative to accelerate performance-driven growth for emerging and scaling D2C brands.

This initiative complements our broader ecosystem by partnering with in-house teams, external agencies, and creative stakeholders – working collaboratively to amplify what already works, and solve for what doesn’t.

As Marketing Manager, you’ll lead a team focused on delivering measurable performance outcomes – spanning paid campaigns, funnel optimization, and experimentation.

This is both a strategic and execution-focused role, ideal for someone who thrives at the intersection of growth, leadership, and operational excellence.

What You’ll Own:

• – Lead and mentor a pod of marketers and associates focused on growth marketing for D2C/eCommerce brands
• – Own the strategy and execution of paid campaigns, primarily across Meta Ads (Facebook/Instagram), optimizing for CAC, ROAS, CTR, CVR
• – Act as a growth partner for brands – supporting budget planning, funnel diagnostics, creative experimentation, and campaign performance
• – Ensure seamless collaboration with client teams and agency partners to deliver strong, consistent outcomes
• – Build scalable playbooks and lead internal upskilling on platform innovations, ad tech updates, and data-driven decision making
• – Work cross-functionally with internal GoKwik teams – product, analytics, partnerships – to unlock compounding growth

Who You Are:

• – 6 – 8 years of experience in performance marketing, ideally with a mix of agency and brand-side exposure
• – Proven track record of running ROI-positive Meta campaigns, including budget scaling and creative testing
• – Deep understanding of the eCommerce and D2C funnel, especially for SMBs and emerging digital-first brands
• – Experience in managing and mentoring high-performing teams
• – Strategic thinker with strong analytical chops – comfortable with metrics, dashboards, and conversion paths
• – Confident communicator with the ability to collaborate effectively across clients, agencies, and internal teams

Why GoKwik:

At GoKwik, we’re not replacing – we’re enabling.

Our goal is to complement existing performance setups and unlock a new layer of growth using proprietary tech, AI, and experimentation.

Whether working alongside agencies or in-house teams, we bring operational firepower, data intelligence, and strategic depth to the table