Manager - Retention Marketing

GoKwik Commerce Solutions Pvt Ltd; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

GoKwik is seeking a Growth-oriented Retention Marketing Lead to own lifecycle journeys across 15–30 D2C brands, shaping AI-assisted retention strategies and personalized campaigns. You’ll optimize WhatsApp, Email, and SMS flows, build segmentation rules, and drive repeat purchases and revenue growth.

You will collaborate with Product, Strategy, and Customer Success teams to improve merchant outcomes and scale retention playbooks across GoKwik's ecosystem.

Qualifications

• 1–3 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments.
• Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt.
• Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics.
• Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking.
• Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement.
• AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows.
• Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers.
• Comfortable managing multiple merchant accounts in fast-paced environments with high ownership.

Responsibilities

• Own retention strategy and execution for 15–30 D2C brands across categories and growth stages.
• Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows.
• Plan, execute, QA, and optimise campaigns and automations.
• Build advanced segmentation, personalization, and retention workflows using AI-assisted operations.
• Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios.
• Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights.
• Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis.
• Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops.

Skills

Retention marketing

Lifecycle marketing

CRM marketing

Campaign execution

Copywriting

Analytics

Tools

MoEngage

CleverTap

WebEngage

Netcore

Klaviyo

KwikEngage

LimeChat

Wigzo

Interakt

Job description

GoKwik is a growth operating system for D2C and eCommerce brands, powering thousands of merchants globally across conversion, checkout optimisation, RTO reduction, retention, and post-purchase engagement. Today, GoKwik enables 15,000+ merchants globally, processes $2 billion in GMV, and continues to strengthen its AI-powered infrastructure across India, the UK, Europe, and the US.

Why This Role Matters

Retention is one of the strongest growth levers for D2C brands, and KwikEngage sits at the center of how merchants drive repeat purchases, customer engagement, and lifecycle growth. This role will help brands identify growth leaks, optimise lifecycle journeys, and improve retention revenue through AI-led workflows, automation, and personalization. You will directly influence merchant growth outcomes while shaping scalable retention playbooks across GoKwik's ecosystem.

What You'll Own

• Own retention strategy and execution for 15–30 D2C brands across categories and growth stages
• Audit and rebuild lifecycle journeys across WhatsApp, Email, and SMS flows
• Plan, execute, QA, and optimise campaigns and automations
• Build advanced segmentation, personalization, and retention workflows using AI-assisted operations
• Drive measurable retention revenue, repeat GMV, and ROI across merchant portfolios
• Analyse customer cohorts, repeat behaviour, AOV, seasonality, and campaign performance to generate actionable insights
• Leverage AI for segmentation queries, copy variants, reporting, QA, template translations, and post-campaign analysis
• Partner with Product, Strategy, and Customer Success teams to improve merchant outcomes and shape platform feedback loops

Who You Are

• 1–3 years of experience in retention, lifecycle, or CRM marketing within D2C, SaaS, or agency environments
• Hands-on experience with platforms such as MoEngage, CleverTap, WebEngage, Netcore, Klaviyo, KwikEngage, LimeChat, Wigzo, or Interakt
• Strong understanding of lifecycle journeys, segmentation, cohort analysis, and retention metrics
• Strong analytical mindset with comfort in dashboards, spreadsheets, RFM analysis, and campaign performance tracking
• Strong campaign execution and copywriting instincts, especially for WhatsApp-led engagement
• AI-native operator comfortable using tools like ChatGPT, Claude, or similar AI systems in day-to-day workflows
• Strong understanding of D2C and eCommerce growth metrics including AOV, repeat cycles, COD vs prepaid behaviour, and retention levers
• Comfortable managing multiple merchant accounts in fast-paced environments with high ownership

Why GoKwik

At GoKwik, you'll work on retention growth across multiple high-growth D2C brands with strong ownership and direct business impact. This role offers the opportunity to combine AI, lifecycle marketing, and growth strategy while shaping the future of AI-native retention operations.

Required Skills

CRM automation AI led CRM Marketing d2c AI led Retention Marketing Business growth stakeholder management customer lifecycle