Senior Manager - Marketing

Weekday AI (YC W21); Bengaluru; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

Weekday AI in Bengaluru is seeking a Senior Manager – Marketing to own and scale the customer acquisition engine end-to-end. This role demands a hands-on leader who can manage large media budgets, build scalable acquisition systems, and drive measurable growth.

You will work with the Founder and cross-functional teams across Product, Creative, Data, and AI to own acquisition strategy, activation, monetization, and retention, focusing on CAC, ROAS, LTV, and payback.

Qualifications

• 5–8 years of experience in performance marketing, growth marketing, user acquisition, or digital marketing for consumer technology or mobile-first products.
• Proven experience independently managing multi-crore monthly media budgets.
• Deep hands-on expertise across Meta, Google/UAC, and YouTube.
• Strong understanding of CAC, LTV, ROAS, payback, attribution, and cohort economics.
• Experience building automated acquisition workflows and scalable marketing systems.
• Proven ability to create, test, optimize, and scale hundreds of creative variants.
• Strong analytical skills with hands-on experience using AppsFlyer/Singular, product analytics, SQL, and spreadsheets.
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Highly autonomous and comfortable operating as a lead individual contributor.
• Strong experimentation mindset with a focus on measurable outcomes.
• Experience in Consumer AI, faith-tech, astrology, or other personalization-led consumer products is a strong advantage.

Responsibilities

• Own the end-to-end customer acquisition strategy across paid and emerging digital channels.
• Own acquisition, CAC, ROAS, LTV, payback, and growth targets.
• Independently manage and allocate ₹2 Cr+ monthly media budgets, with responsibility for scaling spend efficiently.
• Develop and execute acquisition strategies across Meta, Google/UAC, YouTube, and emerging performance channels.
• Continuously optimize audiences, creatives, messaging, bidding strategies, placements, and channel mix.
• Identify opportunities to improve acquisition efficiency and scale high-performing campaigns.
• Own the complete growth funnel from acquisition → activation → monetization → retention.
• Analyze customer cohorts, attribution data, behavioural data, and funnel performance to identify growth opportunities.
• Develop and execute experiments to improve conversion, engagement, retention, and customer lifetime value.
• Evaluate channel and campaign performance based on unit economics and long-term customer value.
• Build scalable systems and processes that make growth more measurable, predictable, and efficient.
• Build and manage a high-velocity creative testing engine capable of producing and evaluating hundreds of creative variants.
• Develop testing frameworks for creatives, messaging, formats, audiences, and value propositions.
• Partner with Creative teams to generate performance-oriented content at scale.
• Use performance data to identify winning creative patterns and systematically scale them.
• Continuously test new creative concepts and customer communication strategies.
• Build automated acquisition workflows across paid media and supporting marketing channels.
• Develop processes and systems that reduce manual intervention and improve campaign scalability.
• Establish performance dashboards, reporting mechanisms, experimentation frameworks, and optimization processes.
• Improve the measurability and efficiency of the overall acquisition ecosystem.
• Use tools such as AppsFlyer, Singular, product analytics platforms, SQL, and Google Sheets to analyze marketing performance.
• Track and interpret CAC, LTV, ROAS, payback periods, cohort performance, attribution, and funnel metrics.
• Identify performance trends, diagnose issues, and take data-backed corrective actions.
• Build clear performance reports and communicate insights to senior leadership.
• Use customer and behavioural data to identify scalable growth levers.
• Work closely with Product, Creative, Data, AI, and other business teams to drive sustainable growth.
• Translate marketing insights into product and customer experience opportunities.
• Collaborate with creative and product teams to improve acquisition, activation, monetization, and retention.
• Align marketing strategy with broader business objectives and growth priorities.

Skills

Performance Marketing

User Acquisition

Growth Marketing

Paid Media

Marketing Analytics

Tools

AppsFlyer

Singular

SQL

Job description

Job Description:

This role is for one of Weekday’s clients
Salary range: Rs 2500000 - Rs 3500000 (ie INR 25 - 35 LPA)

Min Experience: 5+ years
Location: Bengaluru
JobType: full-time

We are looking for a highly driven Senior Manager – Marketing to own and scale the organizations customer acquisition engine end-to-end. This is a high-ownership, hands-on leadership role for a commercially minded marketing professional who can independently manage significant media budgets, build scalable acquisition systems, and drive measurable growth.

The role will work closely with the Founder and cross-functional teams across Product, Creative, Data, and AI. You will be responsible for acquisition strategy and execution, while directly owning key growth metrics such as CAC, ROAS, LTV, payback, activation, monetization, and retention.

This is not a traditional campaign-management role. The successful candidate will be expected to build a high-velocity, data-driven, automated, and scalable growth engine.

Key Responsibilities

Performance Marketing & Acquisition

• Own the end-to-end customer acquisition strategy across paid and emerging digital channels.
• Own acquisition, CAC, ROAS, LTV, payback, and growth targets.
• Independently manage and allocate ₹2 Cr+ monthly media budgets, with responsibility for scaling spend efficiently.
• Develop and execute acquisition strategies across Meta, Google/UAC, YouTube, and emerging performance channels.
• Continuously optimize audiences, creatives, messaging, bidding strategies, placements, and channel mix.
• Identify opportunities to improve acquisition efficiency and scale high-performing campaigns.

Growth & Funnel Optimization

• Own the complete growth funnel from acquisition → activation → monetization → retention.
• Analyze customer cohorts, attribution data, behavioural data, and funnel performance to identify growth opportunities.
• Develop and execute experiments to improve conversion, engagement, retention, and customer lifetime value.
• Evaluate channel and campaign performance based on unit economics and long-term customer value.
• Build scalable systems and processes that make growth more measurable, predictable, and efficient.

Creative Performance & Testing

• Build and manage a high-velocity creative testing engine capable of producing and evaluating hundreds of creative variants.
• Develop testing frameworks for creatives, messaging, formats, audiences, and value propositions.
• Partner with Creative teams to generate performance-oriented content at scale.
• Use performance data to identify winning creative patterns and systematically scale them.
• Continuously test new creative concepts and customer communication strategies.

Marketing Automation & Systems

• Build automated acquisition workflows across paid media and supporting marketing channels.
• Develop processes and systems that reduce manual intervention and improve campaign scalability.
• Establish performance dashboards, reporting mechanisms, experimentation frameworks, and optimization processes.
• Improve the measurability and efficiency of the overall acquisition ecosystem.

Analytics & Performance Management

• Use tools such as AppsFlyer, Singular, product analytics platforms, SQL, and Google Sheets to analyze marketing performance.
• Track and interpret CAC, LTV, ROAS, payback periods, cohort performance, attribution, and funnel metrics.
• Identify performance trends, diagnose issues, and take data-backed corrective actions.
• Build clear performance reports and communicate insights to senior leadership.
• Use customer and behavioural data to identify scalable growth levers.

Cross-Functional Collaboration

• Work closely with Product, Creative, Data, AI, and other business teams to drive sustainable growth.
• Translate marketing insights into product and customer experience opportunities.
• Collaborate with creative and product teams to improve acquisition, activation, monetization, and retention.
• Align marketing strategy with broader business objectives and growth priorities.

What Were Looking For

• 5–8 years of experience in performance marketing, growth marketing, user acquisition, or digital marketing for consumer technology or mobile-first products.
• Proven experience independently managing multi-crore monthly media budgets.
• Deep hands-on expertise across Meta, Google/UAC, and YouTube.
• Strong understanding of CAC, LTV, ROAS, payback, attribution, and cohort economics.
• Experience building automated acquisition workflows and scalable marketing systems.
• Proven ability to create, test, optimize, and scale hundreds of creative variants.
• Strong analytical skills with hands-on experience using AppsFlyer/Singular, product analytics, SQL, and spreadsheets.
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Highly autonomous and comfortable operating as a lead individual contributor.
• Strong experimentation mindset with a focus on measurable outcomes.
• Experience in Consumer AI, faith-tech, astrology, or other personalization-led consumer products is a strong advantage.

Must-Have Skills

• Performance Marketing
• User Acquisition
• Growth Marketing
• Paid Media
• Marketing Analytics

Good-to-Have Skills

• Meta Ads
• Google Ads / UAC
• YouTube Advertising
• Cohort & LTV Analysis
• Attribution & Analytics
• Creative Testing
• Marketing Automation