Manager Paid Media

Weekday; Bengaluru; Sur place; INR 1 000 000 - 1 500 000; Plein temps

Résumé du poste

Weekday Bengaluru is seeking an experienced Manager Paid Media to lead creation, execution, and optimization of paid search campaigns. You will leverage Google Ads and SA360, manage large budgets, and architect bid strategies to maximize ROI.

You will work with cross-functional teams to align campaigns with broader marketing initiatives and ensure brand consistency across digital touchpoints. You will guide data-driven optimization, stay abreast of industry updates, and mentor junior team

Qualifications

• 3+ years hands-on experience managing paid search campaigns at scale.
• Proven expertise in Google Ads including Search, Shopping, and Display formats.
• SA360 certification or equivalent experience.
• Data-driven optimization to deliver ROI.
• Strong analytical skills with Google Analytics, Data Studio, and Excel.

Responsabilités

• Develop end-to-end paid search strategies across Google Ads and SA360.
• Manage day-to-day operations of paid media campaigns: bid management, budgets, performance monitoring.
• Conduct keyword research, ad copy optimization, and audience segmentation to improve CTR and conversions.
• Build reporting dashboards with spend, ROAS, and KPIs; translate data into insights.
• Collaborate with creative/content/product teams to keep campaigns on-brand.

Connaissances

Paid search

Google Ads

Analytics

Excel

Outils

SA360

Google Analytics

Data Studio

Description du poste

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Salary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)

Experience: 3+ yrs

Location: Bengaluru, Karnataka, India

As a Manager Paid Media, you will spearhead the creation, execution, and optimization of search engine marketing campaigns that drive measurable business outcomes. Leveraging deep expertise in Google Ads and SA360, you will manage large-scale budgets, architect bid strategies, and analyze performance to continuously elevate ROI. You will collaborate with cross-functional teams to align campaign objectives with broader marketing initiatives, ensuring seamless brand consistency across digital touchpoints. By staying ahead of industry trends and platform updates, you will provide strategic guidance and best practices that keep our paid media efforts cutting‑edge and highly effective. Ultimately, your leadership will translate data insights into actionable tactics that propel brand growth and revenue in a competitive marketplace.

Key Responsibilities

• Develop and implement end-to-end paid search strategies across Google Ads and SA360.
• Manage day‑to‑day operations of paid media campaigns, including bid management, budget allocation, and performance monitoring.
• Conduct keyword research, ad copy optimization, and audience segmentation to improve CTR and conversion rates.
• Build and maintain robust reporting dashboards, delivering insights on spend, ROAS, and key performance indicators.
• Collaborate with creative, content, and product teams to ensure campaign messaging is cohesive and on‑brand.
• Lead A/B testing initiatives, landing page optimization, and conversion funnel analysis to refine campaign effectiveness.
• Stay current with Google Ads features, SA360 updates, and industry best practices, providing strategic recommendations to stakeholders.
• Train and mentor junior team members on paid media tools, processes, and analytical techniques.
• Conduct competitive analysis to benchmark performance and identify growth opportunities within the search ecosystem.
• Ensure compliance with Google policies, data privacy regulations, and internal governance standards.

What Makes You a Great Fit

• Minimum 3+ years of hands‑on experience managing paid search campaigns at scale.
• Proven expertise in Google Ads, including Search, Shopping, and Display formats.
• Strong proficiency in SA360 with a valid SA360 certification or equivalent experience.
• Demonstrated ability to drive measurable ROI through data‑driven optimization and strategic bidding.
• Advanced analytical skills with proficiency in Google Analytics, Data Studio, and Excel.
• Excellent communication skills, capable of presenting insights to technical and non‑technical audiences.
• Experience working in a fast‑paced environment, managing multiple campaigns and stakeholders simultaneously.
• Strong understanding of digital marketing analytics, attribution models, and conversion optimization.
• Proactive mindset with a passion for continuous learning and staying ahead of industry trends.
• High integrity and commitment to ethical marketing practices and regulatory compliance.