Manager - Media Effectiveness

Dentsu Aegis Network Ltd.; Bengaluru; On-site; INR 1,200,000 - 1,400,000; Full time

Job summary

Dentsu X in Gurugram, India is seeking a highly analytical Marketing Analytics professional to measure marketing performance and generate business insights. You will develop MMMs, analyze media across channels, and support budget optimization for clients.

The role requires 2–5 years of experience in analytics, strong stats skills, and proficiency in Python, SQL, and data visualization tools. You will build dashboards and present actionable recommendations to stakeholders, collaborating with

Qualifications

• Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or related field.
• 2–5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or related domain.
• Strong understanding of statistical techniques, regression modeling, and data analysis.
• Proficiency in Python, SQL, and Excel.

Responsibilities

• Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
• Analyze media performance across online and offline channels and identify optimization opportunities.
• Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
• Measure incremental impact of marketing investments and provide actionable recommendations.
• Perform exploratory data analysis and statistical modeling to uncover key business drivers.
• Translate analytical findings into clear business recommendations for internal and external stakeholders.
• Build forecasting and simulation models to support strategic planning.
• Develop dashboards, reports, and presentations for client reviews and leadership discussions.
• Collaborate with client teams to understand business objectives and measurement requirements.
• Present analytical outputs and recommendations to stakeholders concisely.
• Work with media, strategy, and data teams to ensure accurate interpretation of insights.
• Validate and prepare datasets from multiple sources.
• Automate recurring analytical processes and reporting workflows where applicable.
• Ensure data quality, consistency, and documentation of methodologies.

Skills

Statistical modeling

Communication

Problem solving

Education

Bachelor's/Master's in stats/analytics

Tools

Python

SQL

Excel

PowerBI

Tableau

LookerStudio

Job description

We are looking for a highly analytical and data-driven professional to join our Media Effectiveness team. The role will focus on measuring marketing performance, generating actionable business insights, and supporting clients in optimizing marketing investments through advanced analytics techniques such as Market Mix Modelling (MMM), attribution, forecasting, and budget optimization. The ideal candidate should possess strong analytical capabilities, experience working with large datasets, and an interest in solving complex business problems using statistical and machine learning techniques.

Marketing Effectiveness & Measurement

• Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
• Analyze media performance across online and offline channels and identify optimization opportunities.
• Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
• Measure incremental impact of marketing investments and provide actionable recommendations.

Analytics & Insights

• Perform exploratory data analysis and statistical modeling to uncover key business drivers.
• Translate analytical findings into clear business recommendations for internal and external stakeholders.
• Build forecasting and simulation models to support strategic planning.
• Develop dashboards, reports, and presentations for client reviews and leadership discussions.

Client & Stakeholder Management

• Collaborate with client teams to understand business objectives and measurement requirements.
• Present analytical outputs and recommendations to stakeholders in a concise and impactful manner.
• Work closely with media, strategy, and data teams to ensure accurate interpretation of insights.

Data Management & Automation

• Validate and prepare datasets from multiple sources.
• Automate recurring analytical processes and reporting workflows where applicable.
• Ensure data quality, consistency, and documentation of methodologies.

Required Qualifications

• Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or a related field.
• 2–5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or a related domain.
• Strong understanding of statistical techniques, regression modeling, and data analysis.
• Proficiency in Python, SQL, and Excel.
• Experience with data visualization and reporting tools such as PowerBI, Tableau, or LookerStudio.
• Strong communication and presentation skills.

Preferred Qualifications

• Experience in Market Mix Modelling (MMM), Marketing Measurement, or Media Analytics.
• Familiarity with Bayesian modeling frameworks such as Meridian or Robyn.
• Understanding of marketing channels, media planning, and consumer behavior.
• Exposure to machine learning and forecasting techniques.

Key Competencies

• Problem-solving and critical thinking
• Business storytelling and insight generation
• Stakeholder management
• Attention to detail
• Ability to work in a fast-paced consulting environment

What Success Looks Like

• Delivering high-quality analytical solutions that influence marketing investment decisions.
• Driving measurable improvements in marketing ROI and business outcomes.
• Building trusted relationships with clients through insightful, data-backed recommendations.

Location

India - Haryana - Gurugram - WOCO 1 - Level 4

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work