Group Head - Paid Media

dentsu; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Dentsu Aegis Network Ltd. in Mumbai is seeking a Senior Paid Media Lead to architect and drive the paid media strategy across platforms including Google, Meta, and programmatic networks.

You will own the P&L for the media group, forecast targets, and optimize campaigns to maximize ROAS. The role requires 6–8 years of experience, strong team leadership, and fluency in data-driven decision making.

Qualifications

• MBA or graduate degree required.
• Experience managing paid media across Google, Meta, LinkedIn, and programmatic networks.
• Demonstrated ability to lead multiple teams and large ad spend.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Define and execute paid media strategy across platforms (Google, Meta, LinkedIn, programmatic).
• Own P&L targets, forecasting, and commercial planning for the media group.
• Drive ROI via acquisition, retention and revenue growth through data-led campaigns.
• Oversee budgeting and governance to maximize ROAS and cost efficiency.
• Collaborate with creative, servicing, and analytics teams for campaign delivery.
• Monitor KPIs (CPA, CPL, CTR) and apply insights to optimize performance.
• Mentor and develop team leaders and upskill performance managers.
• Foster testing, automation, and adoption of AI marketing tools.

Skills

Google Ads

Meta Platforms

Team Management

Budget Management

Campaign Optimization

Cross-functional Collaboration

Data-driven Decisions

Stakeholder Management

Education

MBA or Graduate degree

Job description

Paid Media Job Description: Key Responsibilities Strategic Leadership & Revenue Growth (50%)

• Media Strategy: Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks.
• P&L Management: Own media business unit targets, forecasting, and commercial planning.
• ROI Optimization: Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns.
• Operations & Campaign Governance (30%): Budget Governance: Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS).
• Cross-Functional Execution: Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery.
• Performance Tracking: Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency.
• Team Leadership & Capability Building (20%): Team Mentorship: Lead, mentor, and upskill team leaders and performance managers.
• Innovation: Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools).

You’d fit right in, if you:

• Are any Graduate/MBA with 6–8 years of relevant work experience
• Have experience of both Google & Meta platforms
• Have strong team management experience managing multiple teams
• Have experience in managing large advertising spends across multiple accounts
• Have strong project management skills including demonstrated ability to think end-to-end
• Have excellent problem-solving and analytical skills
• Have excellent communication and stakeholder management skills

Office Timing

5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30

Location

Mumbai

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work