Manager - Media Effectiveness

dentsu; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Dentsu X in India (Gurugram) is seeking a data-driven analytics professional to join our Media Effectiveness team. You will measure marketing performance, build MMMs, forecast outcomes, and provide actionable insights to optimize client investments.

You will work with large datasets, apply statistical and machine learning methods, and communicate results clearly to clients and internal stakeholders, shaping strategic decisions.

Qualifications

• Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or a related field.
• 2-5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or a related domain.
• Strong understanding of statistical techniques, regression modeling, and data analysis.
• Proficiency in Python, SQL, and Excel.
• Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker Studio.
• Strong communication and presentation skills.

Responsibilities

• Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
• Analyze media performance across online and offline channels and identify optimization opportunities.
• Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
• Measure incremental impact of marketing investments and provide actionable recommendations.
• Collaborate with client teams to understand objectives and present insights clearly to stakeholders.

Skills

Python

SQL

Excel

Data Visualization

Communication

Presentation Skills

Education

Bachelor's/Master's in Statistics, Economics, Mathematics, Engineering, Data Science, or related field

Tools

Power BI

Tableau

Looker Studio

Job description

We are looking for a highly analytical and data-driven professional to join our Media Effectiveness team. The role will focus on measuring marketing performance, generating actionable business insights, and supporting clients in optimizing marketing investments through advanced analytics techniques such as Market Mix Modelling (MMM), attribution, forecasting, and budget optimization.

The ideal candidate should possess strong analytical capabilities, experience working with large datasets, and an interest in solving complex business problems using statistical and machine learning techniques.

Job Description:

Key Responsibilities

• Develop and maintain Market Mix Models (MMM) to quantify the impact of marketing activities on business outcomes.
• Analyze media performance across online and offline channels and identify optimization opportunities.
• Support budget allocation and scenario planning exercises using response curves and optimization frameworks.
• Measure incremental impact of marketing investments and provide actionable recommendations.

Analytics & Insights

• Perform exploratory data analysis and statistical modeling to uncover key business drivers.
• Translate analytical findings into clear business recommendations for internal and external stakeholders.
• Build forecasting and simulation models to support strategic planning.
• Develop dashboards, reports, and presentations for client reviews and leadership discussions.

Client & Stakeholder Management

• Collaborate with client teams to understand business objectives and measurement requirements.
• Present analytical outputs and recommendations to stakeholders in a concise and impactful manner.
• Work closely with media, strategy, and data teams to ensure accurate interpretation of insights.

Data Management & Automation

• Validate and prepare datasets from multiple sources.
• Automate recurring analytical processes and reporting workflows where applicable.
• Ensure data quality, consistency, and documentation of methodologies.

Required Qualifications

• Bachelor's or Master's degree in Statistics, Economics, Mathematics, Engineering, Data Science, Business Analytics, or a related field.
• 2-5 years of experience in Marketing Analytics, Media Measurement, Business Analytics, Data Science, or a related domain.
• Strong understanding of statistical techniques, regression modeling, and data analysis.
• Proficiency in Python, SQL, and Excel.
• Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker Studio.
• Strong communication and presentation skills.

Preferred Qualifications

• Experience in Market Mix Modelling (MMM), Marketing Measurement, or Media Analytics.
• Familiarity with Bayesian modeling frameworks such as Meridian or Robyn.
• Understanding of marketing channels, media planning, and consumer behavior.
• Exposure to machine learning and forecasting techniques.

Key Competencies

• Problem-solving and critical thinking
• Business storytelling and insight generation
• Stakeholder management
• Attention to detail
• Ability to work in a fast-paced consulting environment

What Success Looks Like

• Delivering high-quality analytical solutions that influence marketing investment decisions.
• Driving measurable improvements in marketing ROI and business outcomes.
• Building trusted relationships with clients through insightful, data-backed recommendations.

Location

India - Haryana - Gurugram - WOCO 1 - Level 4

Brand

Dentsu X

Time Type

Full time

Contract Type

Permanent