Manager - Media

Dentsu Aegis Network Ltd.; India; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Dentsu India is seeking a highly driven E-commerce & Quick Commerce Marketing Manager to lead marketplace and Q-commerce marketing initiatives in Gurugram. You will manage performance marketing, media planning, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, and BigBasket while driving business growth through data‑driven strategies.

The role demands 3-5 years of hands-on experience in e-commerce paid media and strong analytical, communication, and stakeholder

Qualifications

• 3-5 years of experience in e-commerce marketing or digital marketing within an advertising, media, or digital agency.
• Hands-on experience managing marketplace and Q-commerce marketing initiatives.
• Strong understanding of digital media, performance marketing, social media and integrated campaigns.
• Exposure to Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, BigBasket or similar platforms.

Responsibilities

• Develop and execute marketplace and Q-commerce marketing strategies across platforms.
• Optimize campaigns to improve ROAS, ACOS, CTR, CVR and sales contribution.
• Build monthly/quarterly media plans and manage budgets based on ROI.
• Monitor KPIs and present performance reviews to stakeholders.

Skills

E-commerce marketing

Digital marketing

Analytics & reporting

Amazon/Flipkart ads

Stakeholder management

Communication skills

Job description

Job Description: Dentsu International comprises of five leadership brands - Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

Role Summary

Looking for a highly driven E-commerce & Quick Commerce Marketing Manager to lead the planning, execution, and optimization of marketplace and Q-commerce marketing initiatives. The ideal candidate should have hands‑on experience managing performance marketing, media planning, sales growth, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other leading commerce platforms. This role requires strong analytical skills, cross‑functional collaboration, and the ability to drive business growth through data‑driven marketing strategies.

Designation: Manager - Media (E-commerce)

Job Location: Gurugram

Experience: 3-5 years in e-commerce paid media / retail media, with hands‑on management of Amazon Ads and Flipkart advertising; Q-Comm media experience preferred.

Key Accountabilities

• Marketplace Marketing
  • Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
  • Manage end‑to‑end advertising on Amazon Ads and Flipkart Ads.
  • Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
  • Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
  • Manage search visibility, keyword strategy, and category growth.
• Quick Commerce Marketing
  • Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q‑commerce platforms.
  • Manage sponsored listings, search ads, homepage banners, category placements, and promotional campaigns.
  • Coordinate visibility plans during seasonal events and platform‑led campaigns.
  • Track assortment, stock availability, pricing, and promotional effectiveness.
• Media Planning & Budget Management
  • Build monthly and quarterly media plans aligned with business objectives.
  • Allocate budgets across platforms based on ROI and business priorities.
  • Forecast sales impact and optimize investments.
• Business Growth
  • Identify growth opportunities using platform insights.
  • Improve market share, share of voice, and organic rankings.
  • Recommend promotional strategies based on category trends.
  • Drive new product launches and category expansion.
• Analytics & Reporting
  • Monitor all KPIs.
  • Develop dashboards and performance reports.
  • Present business reviews to stakeholders.
• Stakeholder Management
  • Collaborate with platform account managers.
  • Coordinate with brand, sales, finance, supply chain, and creative teams.
  • Ensure campaign readiness for key events such as Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.
• Campaign Execution – Lead planning for:
  • Product launches
  • Seasonal campaigns
  • Brand days
  • Platform events
  • Promotional offers
  • Coordinate creative assets and campaign timelines.
• Catalog & Content Optimisation
  • Ensure high‑quality product listings.
  • Improve product content and A+ content.
  • Optimize storefronts and brand pages.
  • Monitor ratings, reviews, and content health.

Key Requirements

• 3-5 years of experience in e‑commerce marketing or Digital Marketing within an advertising, media, or digital agency.
• Strong hands‑on experience managing marketplace and Q‑commerce marketing initiatives.
• Good understanding of digital media, performance marketing, social media, influencer marketing, and integrated campaigns.
• Exposure to Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, BigBasket, or similar commerce platforms.
• Basic understanding of mainline advertising.
• Strong analytical, communication, and presentation skills.
• Excellent stakeholder and client management abilities.
• Ability to manage multiple projects in a fast‑paced agency environment.

Location

Gurugram

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work.