Manager – Media

Earn Modes; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Dentsu Creative in Gurugram is seeking a Manager – Media (E-commerce) to lead marketplace and Q-commerce marketing initiatives. You will oversee planning, execution, and optimization across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other platforms, driving ROAS and growth with cross-functional collaboration.

The role requires 3-5 years in e-commerce paid media, hands-on management of Amazon/Flipkart ads, and strong analytical, communication, and stakeholder skills.

Qualifications

• 3-5 years of experience in e-commerce marketing or Digital Marketing within an advertising, media, or digital agency.
• Hands-on experience managing marketplace and Q-commerce marketing initiatives.
• Good understanding of digital media, performance marketing, social media, influencer marketing, and integrated campaigns.
• Exposure to Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, BigBasket, or similar commerce platforms.
• Strong analytical, communication, and presentation skills.
• Excellent stakeholder and client management abilities.
• Ability to manage multiple projects in a fast-paced agency environment.

Responsibilities

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads.
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
• Manage search visibility, keyword strategy, and category growth.
• Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q-commerce platforms.
• Coordinate visibility plans during seasonal events and platform-led campaigns.
• Track assortment, stock availability, pricing, and promotional effectiveness.
• Build monthly and quarterly media plans aligned with business objectives.
• Allocate budgets across platforms based on ROI and business priorities.
• Forecast sales impact and optimize investments.
• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.
• Monitor all KPIs; develop dashboards and performance reports; present business reviews to stakeholders.
• Collaborate with platform account managers; coordinate with brand, sales, finance, supply chain, and creative teams.
• Ensure campaign readiness for Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.

Skills

Marketplace marketing

Q-commerce marketing

Media planning

Budget management

Analytics

Stakeholder management

Campaign execution

Content optimization

Tools

Amazon Ads

Flipkart Ads

Job description

Job Description

Dentsu International comprises of five leadership brands – Carat, Dentsu Creative, dentsu X, iProspect,andMerkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win,keep and grow their best customersand achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

Role Summary:

Looking for a highly driven E-commerce & Quick Commerce Marketing Manager to lead the planning, execution, and optimization of marketplace and Q-commerce marketing initiatives. The ideal candidate should have hands‑on experience managing performance marketing, media planning, sales growth, and platform relationships across Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other leading commerce platforms.

This role requires strong analytical skills, cross-functional collaboration, and the ability to drive business growth through data-driven marketing strategies.

Designation:Manager – Media (E-commerce)

Job Location:Gurugram

Experience: 3-5 years in e-commerce paid media / retail media, with hands‑on management of Amazon Ads and Flipkart advertising; Q-Comm media experience preferred.

Key Accountabilities

Marketplace Marketing

• Develop and execute annual, quarterly, and monthly marketplace marketing strategies.
• Manage end-to-end advertising on Amazon Ads and Flipkart Ads.
• Plan Sponsored Products, Sponsored Brands, Sponsored Brand Video, DSP, Display, Video, and Store campaigns.
• Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution.
• Manage search visibility, keyword strategy, and category growth.

Quick Commerce Marketing

• Develop growth strategies across Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes, and other Q-commerce platforms.
• Manage sponsored listings, search ads, homepage banners, category placements, and promotional campaigns.
• Coordinate visibility plans during seasonal events and platform-led campaigns.
• Track assortment, stock availability, pricing, and promotional effectiveness.

Media Planning & Budget Management

• Build monthly and quarterly media plans aligned with business objectives.
• Allocate budgets across platforms based on ROI and business priorities.
• Forecast sales impact and optimize investments.

Business Growth

• Identify growth opportunities using platform insights.
• Improve market share, share of voice, and organic rankings.
• Recommend promotional strategies based on category trends.
• Drive new product launches and category expansion.

Analytics & Reporting

• Monitor all KPIs
• Develop dashboards and performance reports.
• Present business reviews to stakeholders.

Stakeholder Management

• Collaborate with platform account managers.
• Coordinate with brand, sales, finance, supply chain, and creative teams.
• Ensure campaign readiness for key events such as Prime Day, Big Billion Days, Great Indian Festival, End of Season Sales, etc.

Campaign Execution –Lead planning for:

• Product launches
• Seasonal campaigns
• Brand days
• Platform events
• Promotional offers
• Coordinate creative assets and campaign timelines.

Catalog & Content Optimisation

• Ensure high-quality product listings.
• Improve product content and A+ content.
• Optimize storefronts and brand pages.
• Monitor ratings, reviews, and content health.

Key Requirements

• 3-5 years of experience in e-commerce marketing or Digital Marketing within an advertising, media, or digital agency.
• Strong hands‑on experience managing marketplace and Q-commerce marketing initiatives.
• Good understanding of digital media, performance marketing, social media, influencer marketing, and integrated campaigns.
• Exposure to Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, BigBasket, or similar commerce platforms.
• Basic understanding of mainline advertising.
• Strong analytical, communication, and presentation skills.
• Excellent stakeholder and client management abilities.
• Ability to manage multiple projects in a fast-paced agency environment.

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

Location:

Gurugram

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Source: Company Career page