Marketplace Ads Specialist (E-commerce & Quick commerce)

AGL - Hakuhodo; Bengaluru; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Hakuhodo Group in Bengaluru is hiring a Performance Marketing Manager to own ecommerce paid media for VIP Industries. The role is client-embedded, sitting at VIP's Bengaluru office, collaborating with client teams, and reporting to agency performance leadership.

The candidate will manage campaigns across Amazon, Flipkart, Myntra, and quick commerce platforms, focusing on planning, execution, optimization, and growth, with a strong emphasis on ROAS and analytics.

Qualifications

• 5+ years of hands-on ecommerce paid media experience for D2C/brand accounts.
• Advanced proficiency in planning, executing, and optimizing paid media campaigns.

Responsibilities

• Plan, execute, and optimize paid media campaigns across marketplaces and quick commerce platforms.
• Own budget allocation with ROAS focus and reporting.
• Coordinate with client and agency teams for assets and listing optimization.

Skills

5+ years experience

ecommerce paid media

English communication

data analysis

Tools

Amazon Ads

Flipkart Ads

Myntra Ads

Blinkit Ads

Zepto Ads

Instamart Ads

Job description

Performance Marketing Manager — Ecommerce

Location: On-site at client office, Bengaluru. Employment Type: Full-time, on agency payroll; deployed on-site at client. Experience: 5+ years in ecommerce performance marketing.

Skills

Amazon Ads, Flipakrt Ads, Myntra Ads, Blinkit Ads, Instamart Ads, Zepto Ads

Job Description

About Hakuhodo Group Hakuhodo, a 125-year-old leader in integrated marketing and innovation, is recognized as one of the top ten global companies in the industry. With over 150 offices across 20 countries and a team of 10,000+ specialists, we partner with more than 3,000 clients worldwide. Corporate Website: https://www.hakuhodo-global.com/

About the Role

We are hiring a dedicated Performance Marketing Manager to own ecommerce paid media for VIP Industries, India's leading luggage brand. This is a client-embedded role — the resource will sit out of VIP's Bengaluru office and work hand-in-hand with the client's category and marketing teams, while reporting into the agency's performance leadership. The mandate is end-to-end ownership of paid media operations across marketplaces and quick commerce — from planning and execution to optimization, reporting, and growth strategy.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Amazon Ads, Flipkart Ads, and Myntra (Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent formats).


• Manage quick commerce ad campaigns on Blinkit, Zepto, Instamart, and BigBasket Now — including budget pacing, keyword/SKU strategy, and creative rotation.


• Own monthly and annual budget allocation across platformsplatforms, with clear accountability on ROAS, incrementality, and category share-of-voice.


• Conduct keyword research, bid management, search term mining, and competitive benchmarking.


• Build and maintain reporting dashboards; deliver weekly/monthly performance reviews to client and agency stakeholders.


• Coordinate with creative, content, and catalog teams for ad assets and listing optimization.


• Identify growth levers — new ad formats, beta features, audience strategies, and platform-specific opportunities — and run structured A/B tests.


• Maintain a tight cadence with client stakeholders; act as the on-ground performance marketing point person for VIP.

Must-Haves

• 5+ years of hands-on experience managing ecommerce paid media for D2C / brand accounts.


• Demonstrated track record of managing annual search ad budgets of Rs.50 Cr+ on ecommerce platforms.


• Deep, hands-on expertise on Amazon Ads and Flipkart Ads; working proficiency on Myntra ad platform.


• Proven experience running paid campaigns on quick commerce platforms — Blinkit, Zepto, Instamart, BigBasket Now.


• Strong analytical skills — fluent in Excel / Google Sheets; comfortable with pivot tables, large datasets, and platform reporting tools.


• Excellent written and verbal English communication — this role requires direct client interaction at senior levels.


• Comfortable working on-site at client office and engaging directly with client stakeholders day to day.

Good to Have

• Prior experience in lifestyle, fashion, accessories, or travel/luggage categories.


• Familiarity with Google Ads and Meta Ads for ecommerce funnel support.


• Exposure to attribution models, MMM, or incrementality testing frameworks.