Group Head - E Commerce (Amazon Ads)

dentsu; Bengaluru Urban; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Dentsu in Bengaluru seeks an experienced Group Head – E-commerce to lead e-commerce media planning, execution, and performance across marketplaces and quick-commerce platforms.

The role demands hands-on optimization of campaigns on Amazon Ads, Flipkart Ads, and Quick Commerce platforms, along with developing media strategies, driving business outcomes, managing client relationships, and mentoring a high-performing team.

Qualifications

• 5 to 6 years of experience in digital/e-commerce/performance marketing.
• Hands-on experience managing campaigns on Amazon Ads and Flipkart Ads.
• Strong experience in Quick Commerce advertising across Blinkit, Zepto, Swiggy Instamart.
• Understanding of marketplace advertising, e-commerce funnels, and performance marketing.
• Experience managing significant media budgets with measurable outcomes.
• Strong analytical and client management skills.

Responsibilities

• Develop and execute comprehensive e-commerce media strategies aligned with client goals.
• Plan and manage campaigns across Amazon, Flipkart, and Quick Commerce platforms.
• Translate objectives into media plans, budgets, and KPIs.
• Monitor performance and optimize bids, budgets, targeting, and placements.
• Lead and mentor the e-commerce/media team; review performance.
• Provide actionable insights and dashboards with ROAS, ACOS, TACOS metrics.

Skills

E-commerce media planning

Campaign management

Amazon Ads

Flipkart Ads

Quick Commerce advertising

Team leadership

Client relationship management

Data-driven decision making

Job description

Candidates worked on Domestic clients will be preferred

Role Overview

We are looking for an experienced Group Head – E-commerce to lead e-commerce media planning, execution, and performance across marketplaces and quick-commerce platforms.

The ideal candidate should have strong hands-on experience in executing and optimizing advertising campaigns across Amazon Ads, Flipkart Ads, and Quick Commerce platforms, along with the ability to develop media strategies, drive business outcomes, manage client relationships, and lead a team.

Key Responsibilities

• Develop and execute comprehensive e-commerce media strategies aligned with client business and sales objectives.
• Plan and manage campaigns across Amazon, Flipkart, and Quick Commerce platforms.
• Translate business objectives into effective media plans, campaign structures, budgets, and KPIs.
• Identify opportunities to improve visibility, consideration, conversions, and sales on marketplace platforms.

Campaign Execution & Optimization

• Hands-on execution and management of Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant ad formats.
• Plan and execute Flipkart Ads campaigns across relevant advertising formats.
• Execute and optimize advertising campaigns across Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart, and other relevant platforms.
• Monitor campaign performance and optimize bids, budgets, targeting, keywords, placements, and audiences to drive business outcomes.
• Analyze campaign performance and identify opportunities to improve ROAS, sales, conversions, CTR, CPC, and other relevant performance metrics.
• Ensure effective budget allocation across platforms based on performance and business priorities.

Analytics & Performance

• Own campaign reporting, performance analysis, forecasting, and optimization recommendations.
• Develop actionable insights from campaign and marketplace data.
• Track key metrics such as ROAS, ACOS, TACOS, revenue, sales contribution, conversions, CTR, CPC, and share of voice.
• Conduct competitor and category analysis to identify growth opportunities.
• Work closely with internal analytics teams to build performance dashboards and reports.

Client & Stakeholder Management

• Act as a strategic point of contact for clients on e-commerce media.
• Present campaign strategies, performance reports, insights, and recommendations to senior client stakeholders.
• Build strong relationships with clients and understand their business, category, and marketplace objectives.
• Drive discussions around growth opportunities, media investments, and performance improvement.
• Lead and mentor a team of e-commerce/media professionals.
• Set team objectives and ensure timely and high-quality campaign execution.
• Review campaign strategies and performance delivered by the team.
• Build team capabilities across marketplace advertising and quick-commerce media.
• Foster a performance-driven and data-led culture within the team.

Required Skills & Experience

• 5 to 6 years of experience in digital/e-commerce/performance marketing, with strong experience in e-commerce media.
• Proven hands-on experience managing campaigns on Amazon Ads and Flipkart Ads.
• Strong experience in Quick Commerce advertising, preferably across platforms such as Blinkit, Zepto, and Swiggy Instamart.
• Strong understanding of marketplace advertising, e-commerce funnels, and performance marketing.
• Experience managing significant media budgets and delivering measurable business outcomes.
• Strong understanding of metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, and sales/revenue contribution.
• Strong analytical and problem-solving skills.
• Excellent client management and presentation skills.
• Prior experience in team management/people leadership is preferred.
• Ability to balance strategic thinking with hands-on campaign execution.

Preferred Candidate Profile

We are looking for candidates who are:

• Strongly hands-on with Amazon Ads, Flipkart Ads, and Quick Commerce Ads.
• Comfortable managing campaigns end-to-end, from planning and setup to optimization and reporting.
• Data-driven and highly performance-oriented.
• Experienced in managing both client relationships and internal teams.
• Able to translate e-commerce media data into clear business recommendations.
• Passionate about the rapidly evolving marketplace and quick-commerce ecosystem.

Key Platforms

Amazon Ads | Flipkart Ads | Blinkit | Zepto | Swiggy Instamart | Other Quick Commerce Platforms