Manager Marketing - SM

Becton Dickinson; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Becton Dickinson India Private Limited is seeking a Marketing Manager - SM to develop and execute strategic marketing plans for specific product portfolios, drive market share, revenue growth, and brand awareness, with a strong grasp of the Indian healthcare market.

You will lead cross-functional teams, manage lifecycle from launch to discontinuation, build sales tools, monitor campaigns, and ensure regulatory compliance, with opportunities to mentor staff and present insights to senior

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA is preferred for this role.
• Minimum of 4-6 years of progressive marketing experience in healthcare.
• Strong understanding of Indian healthcare market, regulatory landscape, distribution channels.

Responsibilities

• Develop and implement marketing strategies for assigned product lines.
• Conduct market research, competitive analysis, and customer segmentation.
• Manage full product lifecycle including launches and discontinuations.
• Collaborate with sales to develop tools, training, and promotions.
• Monitor market trends and campaign performance to optimize efforts.
• Prepare and manage marketing budgets and ROI reporting.
• Build relationships with key opinion leaders and industry groups.
• Ensure compliance with regulatory requirements and company policies.
• Lead and mentor marketing team where applicable.
• Present marketing performance and insights to senior management.

Skills

Strategic marketing

Market research

Data-driven decisions

Leadership

Communication

Presentation skills

Team management

Travel flexibility

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Tools

Marketing automation tools

CRM systems

Microsoft Office Suite

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Summary

The Marketing Manager - SM will be responsible for developing and executing strategic marketing plans for specific product portfolios within Becton Dickinson India Private Limited, focusing on driving market share, revenue growth, and brand awareness. This role requires a strong understanding of the healthcare market, excellent leadership skills, and the ability to collaborate effectively with cross‑functional teams.

Job Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for assigned product lines, aligning with global and regional business objectives.
• Conduct thorough market research, competitive analysis, and customer segmentation to identify market opportunities and unmet needs.
• Manage the full product lifecycle, including product launch, promotion, and discontinuation, ensuring optimal market performance.
• Collaborate with sales teams to develop effective sales tools, training materials, and promotional programs.
• Monitor and analyze market trends, sales data, and campaign performance to optimize marketing efforts and inform future strategies.
• Develop and manage the marketing budget for assigned portfolios, ensuring efficient resource allocation.
• Build and maintain strong relationships with key opinion leaders, customers, and industry associations.
• Ensure all marketing activities comply with relevant regulatory requirements and company policies.
• Lead and mentor a team of marketing professionals (if applicable), fostering a culture of innovation and high performance.
• Prepare and present regular reports on marketing performance, market insights, and strategic recommendations to senior management.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 4-6 years of progressive experience in marketing, within the medical device, pharmaceutical, or healthcare industry preferably.
• Proven track record of developing and executing successful marketing strategies that have driven market share and revenue growth.
• Strong understanding of the Indian healthcare market, including regulatory landscape, distribution channels, and customer dynamics.
• Excellent analytical skills with the ability to interpret market data, identify trends, and make data‑driven decisions.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated leadership abilities with experience in managing and developing teams.
• Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite.
• Ability to travel domestically and internationally as required.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Location

Primary Work Location: Ind, Gurgaon – Signature Towers